The Creator Flywheel: How Smart Brands Turn Stories Into Scale

Most brands are still renting influence. The ones winning in 2026 are building it.

Creators aren’t a channel. They’re the engine of modern storytelling, shaping culture faster than traditional media and driving real business outcomes. Add tools that scale ideas at speed, and you create a self-reinforcing system: stories spark engagement, engagement drives growth, and growth fuels the next wave of culture.

The problem? Most brands are treating this like another campaign tactic instead of the growth infrastructure it actually is.

Join Wpromote, IKONICFOX, and creator Reilly Meehan for a live conversation that connects the dots between storytelling, performance, and what separates brands that scale from brands that stall.

You’ll walk away knowing:

• What shifts a creator relationship from transactional to transformational (and why that difference shows up in your numbers)
• How creators decide where stories live across platforms, and when brand strategy gets in the way
• Where new tools are actually saving time versus making everything look the same, and how to use them without killing creativity
• The uncomfortable truths about where creator marketing is headed that most brands aren’t ready to hear

Real strategies from people running creator programs and making content that moves business.