2022 State of B2B Digital Marketing

Top B2B marketers prioritize ROI, lifetime value, and data privacy preparation, but not everyone is fully prepared to rise to new challenges.

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Get the Facts

B2B marketers are fully embracing digital transformation, but many still lag behind in critical areas.

Wpromote and Ascend2 surveyed hundreds of B2B marketers to assess the state of the industry, from strategic evolution to shifting priorities to the challenges that are keeping marketers up at night.

Download the report to get the full story, including marketing budget changes, executive perspectives on new channels and martech investment, and insights from our experts into core areas of focus like lead generation, customer experience, and more.

Key learnings include:

  • Social is more important than ever: Around half of B2B marketers point to social media as the channel that drives the most revenue, and 52% plan to increase social budgets. But do they know how to spend them effectively?
  • Data privacy preparation should be front-of-mind: 67% of best-in-class B2B marketers report they are fully prepared for impending data privacy changes, while B2Bs overall are lagging behind.
  • First-party data is a key component of superior customer experiences: 48% of B2B marketers providing the best customer experiences are prioritizing first-party data, but other B2Bs are still looking to third-party sources in the wake of privacy changes.

Make sure you’re fully prepared to adapt to the changing state of B2B marketing and ready for whatever comes next in 2022 and beyond.

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