The challenges traditional brand marketers have been facing for the past several years have been exacerbated by the cancellation of live sports and the acceleration of the trend toward non-traditional television options. But that doesn’t mean there’s a path forward.
We call this new brand marketing strategy “Performance Branding.” With up-front media budgets in question and the world in a state of flux, brand marketers are recognizing the need to create marketing that is more efficient, effective, and measurable.
The long-term trends and new consumer behaviors brought on by the pandemic that are challenging brand marketers to find new solutions
What Performance Branding is, the benefits it will bring to your team, and a functional framework you can apply to your brand marketing needs
Why you need to act now and a plan to realistically pitch, roll out, and implement those changes.