TikTok Marketing Partner
TikTok is one of the most powerful platforms for brand growth on the planet. Our TikTok partnership gives our clients first-mover opportunities and continued education so they can get the edge on the competition, connect with audiences, and achieve their most important business outcomes.
The early adopter advantage is real, especially on a platform like TikTok, which plays a central role in the purchase journey for consumers around the globe. Our partnership will put you at the front of the line to test new alpha/beta features like Digital Out of Phone, TikTok Shop, Creative Marketplace, and TikTok Search.
TikTok moves fast: to win, you need to stay on top of everything from the latest trends to changing consumer behavior to new platform features. TikTok works with Wpromote to create tailored trainings and ongoing education on the latest functionality and best practices so you can stay a step ahead of your competitors and maximize results from the platform.
We have built a cross-functional TikTok Task Force to make sure our clients are positioned to succeed on the fastest-growing social media platform, bringing in experts from across our social, influencer, media strategy, performance creative, and data strategy teams to make the most of opportunities like:
“We were entering a highly competitive category with a product that needed so much visual storytelling. Wpromote’s leadership in the influencer and social space made it easy on our small marketing team, and we were able to see the incredibly tangible sales impact along the way.”
“Wpromote has been a key part of our success since launching our first physical product in 2020. Throughout the process, they have been data-driven and insights-led, helping us to better understand the shopper for our product as well as the best way to reach them. Our Father's Day TIKTOK campaign was quite successful at driving demand in a key gift giving season using a combination of tried-and-true and new-to-Yummly tactics and strategies.”
“TikTok is where some of the most exciting trends in marketing are playing out, and our dynamic partnership is helping our clients move fast and take advantage of new opportunities on the platform across everything from creators to commerce so they can get the edge in the market and deliver even more business impact.”
Powering Record-Breaking Results With TikTok
Yummly needed to generate interest and drive sales of its innovative product, the Smart Thermometer. Wpromote realized that the Smart Thermometer was a great fit for Father’s Day 2022, zeroing in on short-form video content as the ideal way to showcase the product’s unique features. The team armed ten diverse influencers with promo codes and the product to cook their favorite recipe using the product on TikTok, increasing awareness, generating strong social engagement, and driving revenue growth, culminating in one of the brand’s best months ever.
Selling Out a New Product With a TikTok Influencer Strategy
Wpromote partnered with KidKraft to generate brand awareness and drive purchases for the launch of Beat Board, working with influencers to position the product as the perfect addition to a classic family game night. Using our data-backed partner identification solution, the Wpromote team chose sixteen diverse influencers who had relevant audiences across TikTok and other social platforms to create compelling content. The strategy successfully drove awareness and built excitement about the Beat Board, resulting in a complete sell-out of the product.
Leveraging TikTok Creators to Adapt in Real Time
When the Hollywood strikes pulled the plug on promotional appearances just as the campaign for Twisted Metal launched, the Peacock and Wpromote teams had to pivot to build a new influencer-centric strategy in record time. The team quickly built a new influencer-centric strategy, leveraging new creator partners from the video game, cosplay, and comedy communities to bring the series to life and build buzz across TikTok and other social platforms, serving up the big numbers Peacock needed.