Gerber needed to raise awareness for their direct-to-consumer business. They worked with Wpromote to optimize the site using SEO best practices and an on-site and off-site content marketing strategy. To meet their paid search and shopping goals, Wpromote built a comprehensive paid search and shopping strategy utilizing both Google and Bing, as well as retargeting. On social, Wpromote restructured Gerber’s accounts and organized campaigns with objectives relevant to the company’s goals, better targeted audiences, and diversified creative assets.
Increase in Paid Conversions
Increase in Paid ROAS