We make the most of our Meta Business Partnership because we manage more spend on Facebook than any other independent agency. We make sure our clients get their voices heard at the biggest social network on the planet so we can maximize the value you’ll get from the channel.
Wpromote brings our clients’ perspectives and needs to Meta through Product Manager feedback sessions that help define their product roadmap. Simon Poulton, our VP of Digital Intelligence, sits on Facebook’s Attribution Advisory Counsel, where he helps shape the direction of their scalable attribution and measurement solutions. We make sure these unique opportunities to connect first hand and drive innovation with Meta result in better performance for your business.
We aren’t just looking to the future to make sure you’re getting the full benefit of Wpromote’s partnership with Meta. We connect our clients with brand new products that align with their business goals. That’s in addition to invitations to educational summits, panels, and fireside chats at Facebook campuses, performance creative collaboration sessions, and more.
Here’s a taste of what we’ve accomplished for our clients so far (and this is just the start of a beautiful partnership):
“Wpromote’s partnership is extremely unique compared to other agencies. Wpromote continues to drive Facebook’s product roadmap and is the most engaged partner out of any of our agencies. Specifically, Wpromote’s people and culture are what make them unique. They consistently put their clients and partners above themselves. We consistently elevate one another to the next level.”
“We're thrilled that the distinction as a Meta Business Partners Agency shows our team's expertise and exceptional level of service. It speaks to the work we do every day for our clients and the results we've been able to generate.”
“[…] we first rolled out our 6 dynamic ads format 4 years ago and since then, we have adapted the format to the needs of different verticals and surfaces. Frontier Airlines (a Wpromote client) used dynamic ads to connect with travelers who recently looked at flights online but didn’t book. This contributed to a nearly 3.5x increase in ad-related bookings and a 2.5x increase in ad-related revenue.”
Speaking Style To New Customers
To manage its Facebook marketing strategy, Mizzen+Main partnered with Wpromote. Together they devised a plan to use Instagram posts from influencers to reach prospective customers. Once an influencer posted their photo or video, it would flow into Mizzen+Main’s ad account, where Wpromote would transform it into ads with variations in copy and calls-to-action, inspiring people to make a purchase. Mizzen+Main’s campaign strategy proved that ad creative can help acquire new customers and drive sales.
People Are Packing Their Bags With Facebook Flight Ads
Frontier Airlines used Facebook flight ads for prospecting which allowed them to more easily present unique offers to people who had already shown intention to travel, regardless of whether they had engaged with Frontier’s brand or visited its website or app. What’s more, the company could then automatically generate travel suggestions from its flight inventory.
Photo vs. Video Ads: A Revealing Comparison
To gain insights into its ad creative, Michael Stars worked with Facebook Business Partner Wpromote to develop and compare two separate but simultaneous campaigns with equal budgets and time frames. For one campaign, the team created photo ads and in the other, the team added motion with text to create video ads. By combining Facebook mobile video ads and automated features, Michael Stars achieved greater efficiency than with photo ads in its campaign.