Performance marketing is getting a bad name. Too many businesses have embraced a performance approach that limits marketing scope to direct response campaigns, ROAS targets, and ROI.

That’s a fundamental mistake: all marketing should perform, and your entire marketing team needs to be focused on long-term, sustainable business growth, not just short-term performance by channel.

We’ve invited some of the leaders changing the game in marketing to help us redefine performance marketing to empower businesses and help them succeed by deploying a holistic, full-funnel strategy that drives profitable growth. We’ll find answers to key questions like:

• Why redefining performance marketing is essential to the future growth of your business
• How to solve for an ROI-only mindset that limits the long-term potential for business growth
• What a redefined performance marketing approach to the upper funnel looks like (and why the results are worth the wait)
• How brand marketing impacts the bottom line by filling the pipeline and priming audiences
• The benefits of expanding the definition of performance marketing and how it will set your business up for transformational growth