VIRTUAL EVENT

Break Out of the Performance Prison: Shifting From KPIs to Business Growth

Wednesday, Feb 23  |  11am PT/2pm ET

WATCH ON DEMAND

Don’t get trapped by short-term marketing.

Performance marketing is getting a bad name. Too many businesses have embraced a performance approach that limits marketing scope to direct response campaigns, ROAS targets, and ROI.

That’s a fundamental mistake: all marketing should perform, and your entire marketing team needs to be focused on long-term, sustainable business growth, not just short-term performance by channel.

We’ve invited some of the leaders changing the game in marketing to help us redefine performance marketing to empower businesses and help them succeed by deploying a holistic, full-funnel strategy that drives profitable growth. We’ll find answers to key questions like:

  • Why redefining performance marketing is essential to the future growth of your business
  • How to solve for an ROI-only mindset that limits the long-term potential for business growth
  • What a redefined performance marketing approach to the upper funnel looks like (and why the results are worth the wait)
  • How brand marketing impacts the bottom line by filling the pipeline and priming audiences
  • The benefits of expanding the definition of performance marketing and how it will set your business up for transformational growth

Meet The Speakers

Jeff Sikaitis

Jeff Sikaitis


Director, Head of Agency
Meta

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Neil Hoyne

Neil Hoyne


Chief Measurement Strategist
Google

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Claire Perez

Claire Perez


Vice President, Strategy and Planning
Wpromote

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Mike Mothner

Mike Mothner


Founder & CEO
Wpromote

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