Performance marketing is getting a bad name. Too many businesses have embraced a performance approach that limits marketing scope to direct response campaigns, ROAS targets, and ROI.
That’s a fundamental mistake: all marketing should perform, and your entire marketing team needs to be focused on long-term, sustainable business growth, not just short-term performance by channel.
We’ve invited some of the leaders changing the game in marketing to help us redefine performance marketing to empower businesses and help them succeed by deploying a holistic, full-funnel strategy that drives profitable growth. We’ll find answers to key questions like:
Why redefining performance marketing is essential to the future growth of your business
How to solve for an ROI-only mindset that limits the long-term potential for business growth
What a redefined performance marketing approach to the upper funnel looks like (and why the results are worth the wait)
How brand marketing impacts the bottom line by filling the pipeline and priming audiences
The benefits of expanding the definition of performance marketing and how it will set your business up for transformational growth