Meta still dominates social ad spend, and marketers need to get smart about finding every edge to get the most value out of the platform. That’s where Meta’s AI-powered Advantage+ campaigns come in to leverage machine learning to maximize efficiency and performance.

But it’s not a one-size-fits-all solution. Your brand needs to deploy the right mix of Advantage+ shopping campaign capabilities and lean into the increasingly critical role of creative as a media lever to win on the platform.

That’s where our industry-leading social experts come in. They’re joining forces to give you a peek behind the curtain at our high-impact approach to Advantage+ campaigns and how they fit into a social strategy that will ensure you achieve your biggest business goals, including how to:

• Put the new algorithm powering Advantage+ to work for your brand
• Structure and deploy Advantage+ campaigns to be as efficient and effective as possible
• Go beyond standard best practices with creative to drive revenue
• Leverage advanced Advantage+ strategies and tactics to get results

Powerful AI models will increasingly define the future of social media, and Advantage+ is the tip of the spear. Make sure you’re at the forefront of these changes and your business is positioned to win in Q4 and beyond.