• Challenger Masterclass
  • Challenger Masterclass

challenger masterclass

How to Build a Performance Branding Strategy With Converged TV

WEDNESDAY, Nov 10  |  11am PT/2pm ET

SAVE YOUR SEAT

Virtual Event Overview

The brands positioned to make a serious impact in the future don’t see television advertising and digital marketing as separate strategies, but as part of a single engine for business growth that is laser-focused not on channels, but on audience.

Two trends are converging at the same time that make this inevitable: increasing restrictions on digital data are pushing performance marketers to take a more contextual approach to advertising, and programmatic ad buying for television content has made more advanced audience targeting possible.

Your business needs to be positioned to make the most of the opportunity.

In this Challenger Masterclass, our Converged TV experts will help you explore how to:

  • Reach more audiences using the unparalleled narrative power of TV advertising across linear and streaming that feed down-funnel performance
  • Leverage a performance branding approach to integrate brand channels like TV and digital performance channels into a single holistic strategy
  • Measure the business impact of your TV buys to drive better decision-making focused on long-term growth

Meet the Experts

Masud Karim

Masud Karim


Head of Converged TV
Wpromote

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David Dweck

David Dweck


VP of Paid Media
Wpromote

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Skyler McGill

Skyler McGill


Associate Director | Programmatic
Wpromote

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christine schrader

Christine Schrader


Director of Content 
Wpromote

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