The brands positioned to make a serious impact in the future don’t see television advertising and digital marketing as separate strategies, but as part of a single engine for business growth that is laser-focused not on channels, but on audience.
Two trends are converging at the same time that make this inevitable: increasing restrictions on digital data are pushing performance marketers to take a more contextual approach to advertising, and programmatic ad buying for television content has made more advanced audience targeting possible.
Your business needs to be positioned to make the most of the opportunity.
In this Challenger Masterclass, our Converged TV experts will help you explore how to:
- Reach more audiences using the unparalleled narrative power of TV advertising across linear and streaming that feed down-funnel performance
- Leverage a performance branding approach to integrate brand channels like TV and digital performance channels into a single holistic strategy
- Measure the business impact of your TV buys to drive better decision-making focused on long-term growth