Challenger Masterclass: How to Build a Performance Branding Strategy With Converged TV

The brands positioned to make a serious impact in the future don’t see television advertising and digital marketing as separate strategies, but as part of a single engine for business growth that is laser-focused not on channels, but on audience.

Two trends are converging at the same time that make this inevitable: increasing restrictions on digital data are pushing performance marketers to take a more contextual approach to advertising, and programmatic ad buying for television content has made more advanced audience targeting possible.

Your business needs to be positioned to make the most of the opportunity.

Check out our full on-demand Masterclass to understand how to:

• Reach more audiences using the unparalleled narrative power of TV advertising across linear and streaming
• Feed down-funnel performance by leveraging a performance branding approach that integrates brand and performance marketing channels into one holistic strategy
• Measure the business impact of your TV buys to drive better decision-making focused on long-term growth

Check out the on-demand recording to learn how Wpromote’s experts approach and integrate converged TV into media planning and marketing strategy to drive growth at scale in today’s hypercompetitive landscape.