DIGITAL INTELLIGENCE

Bad data in, bad insights out. At Wpromote, we understand the importance of data validity and empowering business leaders to make informed, data-driven decisions.

With Our Digital Intelligence Team, We’ll Propel Your Digital Marketing Success By:

Developing Custom Data Collection Solutions

Providing Measurement Strategy & Ongoing Consulting

Diagnosing Problems & Identifying Solutions

Enabling Business Leaders To Make Data-Driven Decisions

Talk to us today about how we can support your measurement and analytics goals!

“The team at Wpromote was instrumental in helping to develop an overall attribution strategy and the execution against that attribution strategy to ensure we had data integrity, tagging, and clear path-to-purchase funnel measurement and tracking. They also are also strong strategic partners in generating actionable insights from the data. That, coupled with their enthusiasm and “can do” attitude, makes them a fantastic partner to work with!”

Gayle Milling, CMO, Lindora

DRIVING SMART BUSINESS DECISIONS

Through in-depth analysis of your existing measurement strategy and infrastructure, our team of measurement experts and developers will create custom data collection solutions within Google Tag Manager and design forward-thinking measurement strategies, setting you up for success with industry-leading support.

Data Science

Data Engineering & Development

Consulting & Analysis

MEASUREMENT CONSULTING

Work with a dedicated Measurement Strategist to align with your business goals, develop a measurement strategy, and provide a roadmap for growth.

Align With Executive Stakeholders Around KPIs & The Value Of Existing Reports
Develop Link Tracking Solutions & Define UTM Scope
Perform Ongoing Analytics Analysis & Provide Insights
Obtain & Leverage Multi-Channel Funnel Attribution Insights
Review & Provide Recommendations Regarding New Analytics/Attribution Platforms (e.g. Firebase, Facebook Analytics)

DATA ENGINEERING & DEVELOPMENT

Define and implement data collection solutions for your website and advertising tracking needs, including:

Implement Ecommerce & Enhanced Ecommerce Solutions
Develop Custom JavaScript For Advanced Data Collection
Set Up Scripts & Triggers for 3rd Party Tags (DoubleClick, Google AdWords, Facebook, Bing, Instagram, & More)
Enable Events To Track User Engagement & Goal Completion

GOOGLE ANALYTICS CONFIGURATION

Refine your data collection by configuring your Google Analytics account, including:

Utilize Filters To Improve Signal-To-Noise Ratio
Configure Goals To Track User Engagement
Review & Modify Channel Groupings
Create Custom Reports & Implement Custom Executive-Insight Dashboards

Get In Touch With An Analyst Today!

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