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Many CMOs struggle to find marketers who speak data, or data specialists who speak marketing. At Wpromote, our DI specialists fluently speak both, empowering marketing leadership with data insights that use their terminology and align with their business goals. With our Digital Intelligence team, we’ll propel your Digital Marketing by:
Developing Custom Data Collection Solutions
Applying Advanced Statistics To Create Attribution & Lifetime Value Models
Providing Ongoing Measurement Analysis That Informs Strategy
Democratizing Analytics Beyond The Realm Of Statistician
“The team at Wpromote was instrumental in helping to develop an overall attribution strategy and the execution against that attribution strategy to ensure we had data integrity, tagging, and clear path‑to‑purchase funnel measurement and tracking. They also are strong strategic partners in generating actionable insights from the data. That, coupled with their enthusiasm and “can do” attitude, makes them a fantastic partner to work with!”
Ready to get Started?Our experienced team of measurement experts, developers, and data scientists will create custom data collection solutions and design forward-thinking measurement strategies, setting you up for success with industry-leading support.
Home to some of the nation’s best Measurement Strategists, Wpromote’s Digital Intelligence team’s extensive background in marketing enables them to understand marketers’ biggest pain points and allows them to leverage advanced statistical models and data collection challenges from both sides of the problem. They’re ready to align with your business goals and provide a roadmap for sustainable growth.
Our in-house data engineers love a good challenge, because every challenge presents an opportunity for Wpromote to create more value for your business. Let our team craft innovative data collection solutions for your website and advertising tracking needs, including:
Wpromote’s data scientists are pioneers of the field, and they will construct unique experiments and apply the right statistical models to help you answer your most complex marketing challenges with confidence. Our cutting edge machine learning tools can comb billions of connections to identify and predict your most profitable existing customers, target new potential customers, and tackle challenges like:
Make a positive change to your marketing efforts and see how Wpromote can help.
By migrating platforms from Adobe Analytics to best-in-class Google Analytics, Proactiv was able to look at their data in a new way. Working within Tealium Tag Manager, Wpromote integrated optimized data from Oracle Maxymiser into Google Analytics. We then implemented a granular event tracking strategy to uncover customers interactions prior to purchase, helping Proactiv fully capitalize on their data.
Developed a set of dashboards to provide executive level insights on demand.
Provided comprehensive tagging and channel grouping strategies for greater acquisition attribution analysis.
Erin Condren was in need of a switch. To enable a greater trust in their data, Wpromote helped them transition to Google Tag Manager and implemented Enhanced Ecommerce on top of a custom CSS. As a result, Erin Condren enjoyed a deeper understanding of Ecommerce buyers' journeys.
Now able to trust the collection of all website analytics, and match with backend transaction reports.
Increased intelligence for audience targeting, engagement strategies and overall profitability.
By migrating platforms from Adobe Analytics to best-in-class Google Analytics, Proactiv was able to look at their data in a new way. Working within Tealium Tag Manager, Wpromote integrated optimized data from Oracle Maxymiser into Google Analytics. We then implemented a granular event tracking strategy to uncover customers interactions prior to purchase, helping Proactiv fully capitalize on their data.
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ON-DEMAND REPORTS
Developed a set of dashboards to provide executive level insights on demand.
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ATTRIBUTION INSIGHTS
Provided comprehensive tagging and channel grouping strategies for greater acquisition attribution analysis.
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