POLYWOOD® has been a Challenger brand since their inception.
When government recycling programs began generating heaps of recycled plastic, POLYWOOD® wanted to find a way to use the surplus. They created a raw material called POLYWOOD® in the late 1980s, and it became an ideal outdoor furniture material that also benefited the earth. Combining innovation and a compelling mission, they quickly emerged as an outdoor furniture leader.
When Wpromote helped to launch the B2C brand in 2017, POLYWOOD® needed a strong go-to-market strategy for digital.
The outdoor furniture marketplace was highly competitive, with medium-size Ecommerce competitors and big-box retailers vying for the same consumers. Many lookalike brands also flooded the space.
Combining these hurdles with aggressive revenue goals, our Wpromote team knew they had their work cut out for them.
We strategically developed brand-focused paid search campaigns that drove high growth while continually becoming more efficient by:
Focusing on audiences and purchase intent
Differentiating the brand through unique brand messaging and landing page experiences
Utilizing a wide variety of campaign types and targeting capabilities
Analyzing cross-media and competitor trends to optimize for growth
When their first year was a success despite the highly competitive landscape, POLYWOOD® decided to double and triple down on their investments to be recognized as one of the leaders in the space.
As a result of implementing creative strategies, advanced techniques, and hard work, POLYWOOD® did just that.