For ten years, Erin Condren had been running their Ecommerce store by word of mouth and organic influence alone. However, in recent times the brand was seeking new opportunities to continue their growth. Needing a change in their digital strategy, they called Wpromote as the go-to experts in savvy, well-managed paid advertising to help them get fresh new campaigns off the ground.
In order to expand Erin Condren’s presence and reach, Wpromote took a two-prong approach to their paid advertising: paid social and paid search predominantly through Facebook Ads and Google AdWords, respectively. First, we explored new niche audiences and markets, as well as testing various ad mediums, including video, gifs, lifestyle imagery, and product imagery.
Non-converters were then retargeted through the same platforms to turn them into paying customers. We nurtured current customers into becoming repeat buyers with ads dedicated to promoting products such as fun accessories that would complement items they would already own. This helped to increase each customer’s lifetime value and brand loyalty.
These strategies contributed to the brand’s goal of maintaining a positive overall return on investment across platforms. Before, Erin Condren’s ROI had been very small in paid social. With the launch of new AdWords and Facebook Ads campaigns, a much larger positive ROI was maintained and steadily achieved in paid social as well as paid search.
Before working with us, Erin Condren had a return on ad spend (ROAS) of just 0.065 from paid social, and they weren’t running paid search at all. In their first few months with Wpromote, Erin Condren’s results exceeded expectations!
ROAS FROm YOUTUBE CAMPAIGNS
ROAS FROM PAID SEARCH & DISPLAY
roas from FACEBOOK
roas from INSTAGRAM ADS