Wpromote began by optimizing and expanding Cleveland Golf’s keyword list, created several different campaigns for optimal testing, and developed new promotional ad copy. We also paid special attention to bidding optimization strategies, increasing spend and thus visibility during the peak summer months.
A comprehensive off-site SEO campaign focusing on infographics was developed. The most successful infographic was prominently featured on the widely read homepage of Golf.com. On-site technical improvements were also made to support the off-site efforts, such as repairing faulty redirects.
SEO and paid search efforts were combined by using the success of off-site projects to bolster and supplement PPC ads, creating a holistic campaign that proved very successful for Cleveland Golf.
INCREASE In overall revenue year-over-year thanks to the newly designed paid search campaigns.
EXPOSURE – Was achieved through the use of infographics, putting Cleveland Golf in front of consumers nationwide.
INCREASE – In return on investment in just one year as the new Ecommerce store took off.