As Cleveland Golf was undertaking the exciting challenge of opening a brand new Ecommerce store,
they knew they’d need help from the experts. Wpromote was brought on board to craft an online marketing campaign that would fulfill their paid search, organic search, and integrated strategy needs.
Wpromote immediately launched a multi-pronged digital marketing plan
to meet Cleveland Golf’s ambitious goals. First, the premium golf equipment brand hoped to build a comprehensive paid search campaign, including display and remarketing ads. Second, they wanted to create and disseminate engaging off-site SEO to generate multi-channel brand awareness. Last and certainly not least, they looked to Wpromote to increase overall ROI.
We got right to work on a total paid search overhaul,
optimizing and expanding Cleveland Golf’s keyword list, creating several different campaigns for optimal testing, and developing new promotional ad copy. Special attention was paid to seasonality to increase visibility during peak months.