By building a world-class multichannel digital marketing strategy Cleveland Golf was able to increase revenue, achieve widespread exposure, and drive an 88% increase in ROI for its brand.
Cleveland Golf is dedicated to helping players enjoy better golf by engineering distinctly different wedge types that help every level of golfer get closer to the hole. They’re all about functional innovation so customers can sink fewer putts and experience more enjoyable golf.
As Cleveland Golf was undertaking the exciting challenge of opening a brand new ecommerce store, they knew they’d need help from the experts. Wpromote was brought on board to craft an online marketing campaign that would fulfill their paid search, organic search, and integrated strategy needs.
Wpromote immediately launched a multi-pronged digital marketing plan to meet Cleveland Golf’s ambitious goals. First, the premium golf equipment brand hoped to build a comprehensive paid search campaign, including display and remarketing ads. Second, they wanted to create and disseminate engaging off-site SEO to generate multichannel brand awareness. Last and certainly not least, they looked to Wpromote to increase overall ROI. Here’s how it played out:
Paid and organic strategies combined to create a whole greater than the sum of their parts: by using the success of off-site SEO projects to bolster and supplement paid search ads, Wpromote and Cleveland Golf created an integrated, holistic campaign that proved very successful for the brand.