Cleveland golf clubs

Case Study

Driving Growth Through Innovative Digital Integration

By building a world-class multichannel digital marketing strategy Cleveland Golf was able to increase revenue, achieve widespread exposure, and drive an 88% increase in ROI for its brand.

Their Story

Distinctly Different

Cleveland Golf is dedicated to helping players enjoy better golf by engineering distinctly different wedge types that help every level of golfer get closer to the hole. They’re all about functional innovation so customers can sink fewer putts and experience more enjoyable golf.


Launching Ecommerce

As Cleveland Golf was undertaking the exciting challenge of opening a brand new ecommerce store, they knew they’d need help from the experts. Wpromote was brought on board to craft an online marketing campaign that would fulfill their paid search, organic search, and integrated strategy needs.

Golf course landscape

The Solution

Comprehensive Multichannel Campaign

Wpromote immediately launched a multi-pronged digital marketing plan to meet Cleveland Golf’s ambitious goals. First, the premium golf equipment brand hoped to build a comprehensive paid search campaign, including display and remarketing ads. Second, they wanted to create and disseminate engaging off-site SEO to generate multichannel brand awareness. Last and certainly not least, they looked to Wpromote to increase overall ROI. Here’s how it played out:

  • We began with a total paid search overhaul.
  • Then we optimized and expanded Cleveland Golf’s keyword list.
  • We created several different campaigns for optimal testing, developed new promotional ad copy with special attention paid to seasonality in order to increase visibility during peak months.
  • A comprehensive new off-site SEO campaign was built focusing on engaging, educational infographics.

Channels + Services

Paid Search
Content Marketing

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Hole In One

Paid and organic strategies combined to create a whole greater than the sum of their parts: by using the success of off-site SEO projects to bolster and supplement paid search ads, Wpromote and Cleveland Golf created an integrated, holistic campaign that proved very successful for the brand.

  • 251% Increase In Overall Revenue YoY
  • 88% Increase In ROI In Just One Year

Proof Is In The Numbers