Retargeting — also referred to as remarketing — is one of the most powerful compliments to targeted PPC campaigns in existence. It allows PPC campaigns to become more effective and boost the collective ROI by bringing users back to your website who are likely to buy a product, fill out a form or become a lead, who otherwise would have been lost.
How Does Retargeting Work?
When a visitor arrives at your website from a PPC ad (or any other source), a cookie is dropped on the user's browser which identifies them as a visitor to your site. These users are highly valuable as they arrived at your site after searching for a product or service you provide and have clicked on a link, yet many of those users will end up departing your site without converting for a plethora of reasons.
Where PPC ends, however, retargeting begins. That coveted user left your site, but from this point as the user continues their normal activities online, targeted banner and text ads are shown to the user to drive them back to your site to become your next customer or lead. We can customize the length of time the user is targeted, the number of times we want to reach them and even customize the messaging to match their activity on your site (all the way to specific products they had browsed and not yet bought!).
Integration With Your PPC Campaign
Retargeting is an enormously powerful concept that both extracts more value from your PPC dollars as well as dramatically improves your overall perceived marketing and footprint online.
At Wpromote, we seamlessly layer retargeting campaigns with PPC campaigns and the results are nothing short of dramatic.
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