Increasingly it is the digital capabilities of companies that spell the difference between performance and failure. Nowhere is digital transformation more crucial than in marketing, and that trend is only accelerating.
It is critical for investors to consider their portfolio companies’ digital marketing capabilities, as well as be able to evaluate digital marketing performance in the due diligence process for potential investments.
This guide will explore three key areas that deal teams and operating partners need to consider when charting the path towards profitable investments and portfolio management:
- The Model: Customer Lifetime Value
- The Method: Digital Marketing Strategy Due Diligence
- The Results: Portfolio Company Alignment & Acceleration