Mind the Gap: New Data Reveals Brand/Agency Partnership Changes & Challenges

Brands reporting high satisfaction with their agencies are 61% more likely to experience substantial revenue growth. Are you getting the maximum return from your agency partners?

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New research shows that brands need agencies to do more with less—and work on accelerated timelines.

Wpromote and Ascend2 surveyed 500+ decision-makers at brands and agencies to discover how the brand/agency dynamic is changing—and how to better align with these critical partners to achieve better results.

Disconnects are negatively impacting many partnerships: 76% of agencies report high confidence in their service delivery, but just 39% of brands are very satisfied. Download the full report to learn what’s changing, including:

  • Brands are shifting away from exclusive AOR relationships: 56% of brands work with 2-3 agencies, including 66% of highly satisfied brands
  • Agility and speed are brand priorities: nearly seven out of ten brands prefer continuous, agile planning with frequent adjustments, while speed of delivery is the top challenge with agency partners
  • Data privacy is a major disconnect: 94% of brands consider data privacy-specific guidance important, but only 53% of agencies provide that education to their clients

Arm yourself with the data you need to make better partnership decisions in 2024—so you can drive better business outcomes.

mind the gap white paper



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