Inputs should be based on the last 30 days of Google Ads data.
How many times are your Google Ads served in a 30 day period?
Number of times times your Google Ads are clicked in a 30 day period.
The total dollar amount you spend monthly on Google Ads.
The average number of site visitors, from Google Ads, who have purchased something from you online over 30 days.
The income that your business receives from your Google Ads campaign over 30 days.
Impression share shows you how the performance of your ads compares with the performance of others’ ads.
This metric is calculated by taking the number of impressions your ad received divided by the total number of impressions your ad was eligible to receive over 30 days.
Learn how to find your Search Impression Share here.
Margin is the difference between a product or service's selling price and its cost of production or to the ratio between a company's revenues and expenses.