Amazon has broken through the Google/Meta digital duopoly because purchase-ready consumers go straight to the Amazon search bar to research and buy new products. And Amazon is investing heavily in expanding the platform’s marketing capabilities across the funnel.
But the majority of brands on Amazon are taking a less than optimal approach to the marketplace by focusing on product rather than the customer and missing the chance to build brand awareness in the upper funnel. That kind of campaign strategy wastes budget and fails to maximize the platform’s capacity to drive growth.
Join Eduardo Suarez, Director of Amazon for Wpromote, for an exclusive Challenger Masterclass and learn how to take a hyper-targeted, data-driven approach to Amazon that will allow your business to:
- Leverage audience insights and search signals to stop cannibalization and power stronger performance
- Unsilo Amazon through cross-channel campaigns to unlock the full potential of the channel
- Take advantage of features on the Amazon platform like DSP to go up the funnel and build stronger DTC relationships on the platform