Brand values are now a core component of future business growth.
Today’s consumers expect brands to stand up for important social issues and stand out from the crowd by putting those values front and center in their interactions across channels and as part of the business.
And that expectation is only growing in the next generation of customers.
But the pressure to focus on the purchase decision and lower funnel ad spend can make it difficult to find space in your strategy to engage in meaningful ways that resonate with customers. Marketers also run the risk of accusations of opportunism and inauthenticity if the only place those values show up is on social posts or in commercials.
We’re bringing together marketing leaders from across industries who are making connections with consumers and building social responsibility into their core brand value proposition—while fueling significant growth. Join us for the live virtual panel to explore how to:
Leverage marketing data to identify which values and issues your customers care the most about
Make sure marketing has a seat at the table when it comes to the broader business investment in social initiatives
Build the right creative and messaging to connect with your audiences authentically and spread the word across the marketing funnel to increase conversions and drive long-term growth