challenger masterclass

Win with Agility in a Volatile Election Year

WEDNESDAY, april 24  |  11:00am PT/2:00pm ET


Virtual Event Overview

Election years are never easy for marketers: there is more competition for ad inventory, higher costs, and an ever-growing concern for brand safety in volatile media environments. 2024 is shaping up to take that reality to a whole new level. So how do you make sure your brand is ready?

You need to cultivate agility as a brand superpower. Our new Challenger Masterclass will give you the tools you need to look around corners, adapt quickly to changing conditions, and chart a confident path through the chaos to drive business outcomes.

Join us to explore some of the critical scenarios that are likely to arise this year, backed up by Wpromote’s proprietary aggregate Benchmark Explorer data, so you can start planning for potential challenges in the year ahead. Our experts will dig into the most important trends coming your way—and surface questions that may not even be on your radar yet, including how to:
  • Stay responsive and pivot to find opportunities in the face of rising platform costs
  • Adapt your media mix in real time to maximize your brand’s impact during key moments
  • Shift media dollars to respond to changing customer needs throughout the year

Meet the Speakers

Elyse Schaefer

Elyse Schaefer

DTC Marketing Director

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elizabeth cooney

Elizabeth Cooney

Group Director, Media Strategy

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kim raymond

Kimberlee Raymond

Senior Director, Product Marketing

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christine schrader

Christine Schrader

VP of Content & Comms
Wpromote (Moderator)

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