| swoopmagazine.com |
Look up the word ‘entrepreneur’ and you’ll find an appropriately bold and eye-catching description. Entrepreneur: a risk-taking business person. Entrepreneurship requires a special personality. And Mike Mothner has exactly that. The decisions he’s made throughout his entrepreneurial endeavors have not been what he considers ‘risks.’ Marked by confidence, Mike has a natural talent for identifying a business opportunity and turning it into a thriving company. Read More |
04-2013 |
| Inc.com |
January is the time of self-reflection, good intentions, and reality checks. Want to hit the ground running and be a better online marketer this year? Here are five New Year's resolutions that will help you hit your growth goals in 2013: Read More |
01-2013 |
| eCommerceBytes.com |
Wpromote avises companies on how to most effectively promote their products and services on search engines, with clients ranging from large brands such as Toyota to small businesses such as local plumbers. EcommerceBytes sat down with Wpromote's Mike Mothner to learn strategies that can help online retailers spend their online ad dollars more effectively. Read More |
09-2012 |
| Inc.com |
In the world of online marketing, misinformation abounds--and it gets compounded exponentially by an incredibly dynamic and rapidly evolving world. Most of the things you think you know (but don't) about search-engine optimization, or SEO, may have been true a few years ago but have changed; one of the following was always a myth. Read More |
09-2012 |
| Inc.com |
You may have used Google AdWords, but a whole new set of rules apply on the giant social network.
As my company has been managing pay-per-click advertising since the dawn of the medium,
I've been thrilled to turn its attention to the Facebook advertising platform's amazing targeting
abilities. Read More |
05-2012 |
| Inc.com |
The search giant's social network isn't about to disappear. And if you use it wisely, you can supersize
your online presence. Here's one of my current favorite hobbies: I sit down with potential clients,
toss out a reference to Google+ and wait for the inevitable reply--that “it’s never going to make it”
or “we don’t believe in it.” Read More |
04-2012 |
| btobonline.com |
The free, Web-based service, released in early November, provides a snapshot of a website's rankings in search engines and a quick
audit of where a company's competitors rank. Here's how it works: Users visit www.wpromote.com/seoaudit, enter a URL and
select “audit.” The audit reports on the number of pages indexed on Google (not the number of pages on a website), Alexa rank and page
rank. It also shows e-rankings from MozRank, Domain Authority, page speed and social metrics (the number of Facebook “likes” and
Twitter shares). Marketers can then export the data to a PDF or a CSV file. Read More |
03-2012 |
| ClickZ |
At SES New York this week, the topic of social commerce was tackled by panelists Dana Todd at Performics, Chad Childress at Crown
Partners, and Michael Mothner at Wpromote. All three speakers focused on social media positioning and best practices that
both retailers and online stores can use to increase marketing exposure. Read More |
03-2012 |
| Dentaltown Magazine |
Meet Mike Mothner, the founder and CEO of Wpromote, a full-service online marketing firm that serves about 2,000
clients across the world but mostly in the U.S., ranging from small local businesses all the way to Fortune
500 companies.
Who was your first client?
Mothner: Our first client that we helped with SEO and online marketing was a fingerprinting company, for
people who need to get security clearance. Read More |
10-2011 |
| WhatsTrending.com |
Being social and spreading the word isn’t necessarily a bad thing. A new graphic to show us how social media can lead to social action for social good.
“We came up with the concept of “Social Good: Taking Social Media to Social Action” because the fusion of entrepreneurship and social good is such an amazingly exciting trend. We wanted to shine the spotlight on these generous brands (some of which people might not already know about), and show exactly how much they have given back,” a spokesperson for Wpromote told What’s Trending by email. Read More |
09-2011 |
| SocialMediaWeek.org |
Michael Mothner is an advisor for SMWLA and along with his company Wpromote and ONEHOPE Wine is hosting the “Social Good” Party and presenting a panel surrounding Social Good: Taking Social Media to Social Action.
Michael is a serial entrepreneur and Internet pioneer, having founded his first software company at the age of fourteen. In 2001, out of his dorm room at Dartmouth College, Michael founded Wpromote, Inc. where he is currently the President and CEO. Michael is an active member of the online marketing community and was featured by Inc Magazine as one of “30 CEO’s under 30 To Watch” and was the recipient of the PriceWaterhouseCoopers Entrepreneurial Spirit Award. Read More |
09-2011 |
| theYEC.org |
As CEO, I am essentially in “sales” every day; selling the vision of the company, the culture, the products and the future to employees, partners, clients and investors.
When there were challenges, however, I simply tried to solve them myself. 2010 was a huge year of growth and expansion, doubling our workforce and incubating two new companies, but it led to working capital challenges that I had never experienced before. I put on a happy face while my stress level grew inside, and it became a very lonely place. Read More |
08-2011 |
| Manhattan Beach Patch |
A new initiative brought Wpromote staffers to Manhattan Beach to collect trash along the shore near Rosecrans Avenue last Wednesday.
Clad in white T-shirts donated by Manhattan Stitching Company, the employees spread out over the sand, scrutinizing it for trash to pick up,
record on a Heal the Bay Cleanup Data Card and then dump into a white Heal the Bay trash collection bag. Read More |
08-2011 |
| AddieMall.com |
Hi folks, our Inspiration This Tyme is Michael Mothner. Micheal is a serial entrepreneur.
and Internet pioneer,having founded his first software company, Wpromote at the age of fourteen.In 2001, out of his dorm room at Dartmouth College, Michael founded Wpromote, Inc. where he is currently the President and CEO. Read More |
07-2011 |
| Mashable.com |
Car manufacturer Ford, product placement company Stone Management and online marketing agency Wpromote, recently teamed up to
launch a behind-the-scenes social media campaign in conjunction with the forthcoming Tom Hanks film Larry Crowne.
The campaign promotes the Ford Fiesta via product placement and features Hanks’ assistant Bo Stevenson, also known as “FiestaBo.”
During the filming of “Larry Crowne,” Stevenson and Stone Management took videos and pictures of behind-the-scenes action,
which would later be used as engaging content for both the movie and the new Ford Fiesta. The content was then posted to YouTube and
Facebook. The YouTube channel has received more than 70,000 video views, and the Facebook Page has garnered nearly 16,000 Likes. Read More |
06-2011 |
| Bnet (CBS Interactive) |
CBS writer Donna Fenn catches up with Michael Mothner, serial entrepreneur and Internet pioneer
who founded his first software company at the age of fourteen (yup, he’s an Upstart!). In 2001, out of his dorm room at
Dartmouth College, Mothner founded the online marketing company, Wpromote, where he is currently CEO.
The company has been recognized four times by Inc. Magazine on its annual Inc. 500|5000 list, which recognizes the fastest growing
companies in America. Mothner offered to share some great online marketing tips with his fellow entrepreneurs. Read More |
06-2011 |
| Search Engine People |
Wpromote SEOAudit Extension for FireFox:
Once you have this plugin installed, you can right click on any page to access it. It quickly pops out a list with all sorts of useful
info like page rank, domain age, links to robots.txt and sitemap files if it can find them and other metrics of admittedly varying usefulness.
This tool is great for an on-the-go audit or any time you just need a quick info grab on a site – you can also export to PDF (yum!). Read More |
06-2011 |
| Business Insider |
Wpromote is a pretty cool company for a couple of reasons.
1. A lot of smart people work there.
2. Wpromote was founded by a Mike Mothner, a natural entrepreneur
who started his first business in middle school, and then Wpromote in his dorm room at Dartmouth College in 2001.
It’s no surprise that one of those brainy employees should come up with a great website idea and Wpromote agree
to incubate the business, providing the financial and human resources to get it going. Read More |
05-2011 |
| DMNews |
Marketers have long favored paid search because of its immediacy and measurability, but that preference has begun to shift
to organic search, slowly but necessarily, according to industry experts. Still, these two channels remain locked in a
tug-of-war over budget allocation.
Lee Moore, IBM's search program manager, says that organic search needs to be central not just to a company's search
marketing but to its entire digital marketing oeuvre. Moore compares a company's digital marketing presence to a
target, saying that organic search is the bull's-eye and paid search is the next outer ring, followed by social and the
other digital channels. Read More |
05-2011 |
| About.com |
Entrepreneurial companies today can't be ignorant of the acronym SEO any more than they can P&L.
Search engine optimization has become a necessity for companies to be found online and to secure new customers.
It's also a moving target, with Google engineers changing the rules of the game (a.k.a. "search algorithms")
to stay a step ahead of the millions of people and companies trying to game their system. Mike Mothner, founder and CEO of Wpromote,
which helps small firms as well as large brands with online marketing and search optimization, gave us his perspective on the
ever-changing world of search and what small businesses need to know to stay competitive. Read More |
04-2011 |
| The Daily Star |
BEIRUT: This is the year advertising will transform and campaigns will be forced to evolve in the way they do things, said
Michael Mothner before an audience of Lebanese business owners and advertising agents at the Monroe Hotel in Downtown
Beirut Thursday.
Lebanon might have the slowest Internet in the world, but the country is considered a trend setter in the region, and
advertising experts from abroad are eager to tap into this nascent market. Read More |
04-2011 |
| Easy Reader |
It's Friday morning, and Mike Mothner is beginning to segue from the work-hard half of his life to the play-hard half.
The blue-jeaned 29-year-old glides through his busy office suite overlooking LAX, touching base with skinny young
employees wearing hip eyeglasses as he guides his $10 million-a-year, web-based corporation that has landed him on the
cover of "Entrepreneur" magazine, earned him a spot on the Inc. 500 list of fastest growing companies for four years,
and made him the man the New York Times calls for analysis when Google and Yahoo threaten to merge. Read More |
04-2011 |
| Fox Business |
You named your small business, you set up a Web site, and you even started seeing profits from it. What's next? You could
set up a profile page on a social networking site, such as Facebook or Myspace And/or
you may want to head to Twitter,
the member-based site that boasts of allowing you to virtually shout your company's message from a technological
rooftop. Every week, Fox Small Business Center will highlight companies that are making their brand known through social
media. As small businesses, you are on the frontlines of re-starting our economy, and we want your voice to be heard. Read More |
03-2011 |
| Inc.com |
With the latest changes to its search algorithm, Google goes after websites that specialize in junk content.
Search engine optimization may not have the gravity of toppling governments or the can't-look-away appeal of the
Charlie Sheen circus, but the field has been making news lately. Read More |
03-2011 |
| Lalawag |
This week we sat down with Mike Mothner, the founder and CEO of top-ranked search engine marketing firm, Wpromote. Mike’s
an entrepreneur, through and through, forming the company when he was just 20 years old.
Pitch us your company’s flagship service in 3 sentences or less. Wpromote’s flagship service is our Integrated Online
Marketing Solution, which seamlessly combines PPC Management, Organic SEO, Conversion Optimization and Social Media
Advertising. We work across all verticals and provide our online marketing solutions to clients of all sizes, from small
local businesses to Fortune 500 firms. Read More |
02-2011 |
| MSNBC |
One of Wpromote’s core services, Search Engine Optimization (better known as SEO), should be part of any small business
owner’s growth strategy. In order for your business to have an impact online, you need to rank high on search engine
results pages. Michael Mothner, founder and CEO of Wpromote, provides tips on how to improve your website’s prominence.
He also touches on the latest changes in Google’s search algorithm to incorporate more of the social stream into search
results, and adding video content to your site. Read More |
02-2011 |
| The Beach Reporter |
Companies from around the globe intent on boosting their Internet presence flock to El Segundo-based online marketing firm
Wpromote Inc., says founder Mike Mothner, a local entrepreneur and Mira Costa graduate. Wpromote offers four monthly
services, customized to fit client needs and budget: pay-per-click management to design and post paid advertisements,
search engine optimization to populate Web sites with content related to search buzzwords, social media consulting to
design and maintain Facebook and Twitter business pages, and conversion optimization to test effective Web site wording
and design. Read More |
02-2011 |
| AdRants |
Highlighting everything from the use of sex to sell, the use of celebrities to sell, the number of brands that bothered to
create a microsite specific to their Super Bowl ad, the winners of Pepsi's Crash the Super Bowl consumer-generated
commercial contest, the amount of money Budweiser has spent on Super Bowl ads in the last ten years, the brand that
achieved the most Likes on Facebook, the number of calories one would consume if they ate one of each food item
advertised during the game and MVP picks, this mega-infographic from Wpromote, Inc. is quite interesting. Read More |
02-2011 |
| WebProNews |
At PubCon Las Vegas 2010, Wpromote launched a Firefox extension called the SEOAudit Tool. Aaron Kronis, the company’s SEO
evangelist, sat down with WebProNews to talk about what the tool can do.
The tool provides a quick and efficient way to learn about what is going on with a website. As Kronis explains, it
allows users to type their url and as many competitors’ urls that they want, in order to compare data. Results include
backlink information, Page Rank details, and even clickable items such as robots.txt files. These results can then
be exported as a PDF. Although the tool is similar to other SEO tools, Kronis said it is very “non-intrusive.” Read More |
02-2011 |
| CNN Tech |
The most notable women in technology probably don't spend all day thinking about hairstyles and dinner parties. But
according to a bright pink infographic making its way around the web, you can tell a lot about some of the world's most
tech-savvy women based on their hairdos and extracurriculars.
In hopes of inspiring people, Wpromote, a search-engine marketing firm located south of Los Angeles, created
"Which Female Tech Influencer Are You?" — an infographic reminiscent of a teen magazine quiz. Read More |
01-2011 |
| TechCrunch |
There was an extremely newsworthy Google earnings call at 1:30 pm today and I’d like to write about some startups at some
point before the day ends so I’m not going to waste too much time with this one. But here you go before I forget, an
infographic about women in tech that is pink, includes images of Sarah Palin, Paris Hilton, porn star Jenna Jameson and
Snooki, and asks hard-hitting questions like “What’s your must-have bag?” and “Who is your dream man?” Ostensibly
this is holding up Google’s Marissa Mayer, Cnet’s Caroline McCarthy, Facebook’s Sheryl Sandberg, PR consultant Sarah
Evans and Net -A- Porter CEO Natalie Massenet as female technology career role models (you can follow the flow chart to
see which one you should emulate) and indeed they are. Read More |
01-2011 |
| The Dartmouth |
Ten years ago this month, Mike Mothner ’03 began his search engine marketing company, Wpromote, in his Dartmouth dorm room.
Over the next decade, Wpromote’s office space multiplied many times, growing from 2,000 square feet to 12,000 square
feet on its 10th anniversary. “How are we going to fill this space?” Mike Block ’04, Wpromote’s vice president of
client services, asked each time Mothner decided to relocate to a larger office. “Every single time we moved, it seemed
like we were biting off much more than we could chew.” Read More |
01-2011 |
| SramanaMitra.com |
Michael Mothner is the founder and CEO of search engine marketing firm Wpromote. The company has maintained over 2,700%
growth from 2003 through 2007. Michael has a degree in economics and computer science from Dartmouth College.
Sramana: Mike, what is your story leading up to Wpromote? Where are you from?
Mike Mothner: I am 29 now. I was born in Manhattan Beach, California. My parents were both teachers. I got into
computers and the Internet when I was pretty young. I wrote a software program when I was 14 called Calendar Man which
was a moderate success. I would come home from school and have $15 checks in the mail. Read More |
12-2010 |
| Business Insider |
Mike Mothner is the founder and CEO of Wpromote, a 60-person online marketing firm with several thousand clients worldwide.
With a successful company comes a lot of stress. Here's how he tackled it. Read More |
11-2010 |
| Under 30 CEO |
Q. I have produced and sold a series of PR products for non-profits and small businesses such as books,
ebooks, and webinars successfully in my home city. I’m looking to expand to other cities. I am wondering what are the
best ways to market my products outside of my home city?
A. Search engine marketing is key “This is a lot of what we do at Wpromote actually; with
search engine marketing (such as Google AdWords, Bing and Yahoo) and social media advertising (Facebook primarily) you
can target by very tight localities, with a message that can make you feel very homegrown and local, even though it is
a market that you have not yet penetrated.”
Michael Mothner ( @wpromote), CEO of
Wpromote. Read More
|
11-2010 |
| BNET |
Lack of personal accountability is a problem across the board in business, from suppliers all the way down through to
clients. It’s human nature to tell someone what you think he wants to hear. But when you don’t follow through on your
promises, you’re setting yourself up for bigger problems down the road.
It’s a problem that I’ve tried to get rid of at my company. We try to make it very clear what we expect from our employees and what we
think success looks like. But it’s hard to ask for accountability if you’re not accountable yourself. Read More |
10-2010 |
| Fox Business |
Our Countdown to the Closing Bell team likes inspirational stories, stories that involve great risk and great reward for
people who have taken that risk. Michael Mothner did just that.
Listen to his story of how he was in his final round interviews at Goldman Sachs (Goldman! The place so many Wall
Street-bound college grads are dying to go!) when a sharp-eyed GS executive picked out something special about
Mothner's resume and called the kid's bluff. Read More |
10-2010 |
| Entrepreneur Magazine |
Here's how four ultra-successful twentysomethings leveraged their brilliant ideas into major businesses online. And how
you can, too.
Marketing Guru for the Digital Age Michael Mothner was on the last round of interviews for a coveted job as an
analyst at Goldman Sachs in New York. The managing director looked over his résumé and noticed a company called
Wpromote, which Mothner said he had started and had some success with as a sophomore at Dartmouth in 2001. "To call my
bluff, he asked why I would want to work for Goldman if my company had been successful," says Mothner, now 29. "That
was a defining moment for me. I stood up and said, 'You know what? You're right. I don't think this job is right for
me.'" Read More |
09-2010 |
| Inc.com |
Real-world examples of employing the best tactics to engage, enthrall, and expand your customer base online (without
looking like a jerk).
More than one in six marriages over the past three years were the result of relationships begun online, a recent
study on social media and dating behavior found. When so many people are turning to the Internet to find soul mates,
you can rest assured they are looking online for everything else — from their next pair of Oakleys to a new optometrist
— and if you are a business seeking customers, you are well-advised to look online, too. You've heard it before:
Social media is no longer an option; it's a necessity. Read More |
07-2010 |
| Inc.com |
How many keywords should you assign to each page on your website — and how should you pick them? An Inc. 500 CEO offers his
advice on SEO.
If there is a single concept that is the driver of much of the Internet’s growth over the past decade — not to
mention nearly all of Google’s annual revenue of $25 billion — it is the concept of keywords. Keywords are what we type
in when we are searching for products, services, and answers on the search engines, an act that Americans performed
15.5 billion times in April 2010 according to ComScore, the web research firm. Read More |
07-2010 |
| Inc.com |
Optimizing video for search is easy to overlook and incredibly important. An Inc. 500 CEO tells you how to do it right.
To say that online video is a phenomenon could only be called an understatement. Every minute, YouTube users upload
another 20 hours of video, and every day the site streams 100 million videos.
Yet when it comes to using online video content to help bolster a website's search engine rankings and drive more
traffic to it, there is shockingly little definitive direction on how to do this effectively, despite the fact that
according to a recent Forrester Research study, videos are 53 times more likely to generate a first-page ranking than
traditional SEO techniques. Read More |
05-2010 |
| The New York Times |
After Google and Yahoo announced an advertising partnership in June, letters from consumer groups and advertising associations poured into
regulators, urging them to support or block the proposed deal.
Among the complaints from lobbyists to government officials were letters from several farm groups, including the
National Association of Farmer Elected Committees and the National Latino Farmers and Ranchers Trade Association. They
said that because farmers use the Internet, they were worried about a Google-Yahoo monopoly. Read More |
05-2010 |
| The New York Times |
Eric E. Schmidt, Google’s chief executive, said Thursday that his company’s
search deal with Yahoo was a win-win-win: a win for the companies, a win for the publishers and a win for advertisers.
Advertisers don’t seem to agree.
“There’s an appeal in terms of ease of management and optimization” of online campaigns, said Aaron Goldman, vice
president for marketing and strategic partnerships at Resolution Media, an Omnicom agency that does search marketing.
“Of course the downside is, in that environment, what is Google’s motivation to continue innovating, to be more
transparent with data, which is something that’s been a big knock on them for a while? What are you going to do, not use
them?” Read More |
05-2010 |
| BNET |
Michael Mothner is CEO of Wpromote, a top search marketing firm, which employs integrated search solutions for businesses
ranging from start-ups to global corporations. Mothner talks about the value of starting early and diversifying his
company. Read More |
03-2008 |
| DailyBreeze.com |
The Internet has become virtually ubiquitous. And small businesses have noticed.
As a result, small companies often promote themselves online with their own Web sites. Web designers are plentiful.
But Wpromote in El Segundo will design your website and help draw online traffic from potential customers.
Known as search-engine marketing, Wpromote uses its knowledge of how key words typed into online search engines such
as Google or Yahoo generate results. Read More |
03-2008 |
| socialtech.com |
We've been seeing an interesting growth in the number of search marketing firms in Southern California — which help
companies with advertising their companies and products on search engines and with search engine optimization. Fast
growing Wpromote is one of the companies we ran into recently, and was just ranked very highly by Inc. 500 in its list
of fastest growing private companies in America. We thought it would be interesting to talk to the 's CEO, Mike
Mothner, about the El Segundo-based company. Mike spoke with Ben Kuo. Read More |
03-2008 |
