While attending Dartmouth College in 2001, Mike recognized the need for a greater digital visibility for all businesses. Wpromote was born out of Mike’s Dartmouth College dorm room in 2001 as a way to help companies garner and increase their online presence through online advertising.
After narrowly avoiding the pull to investment banking and graduating with a degree in Economics and Computer Science in 2003, Mike returned to his hometown in Los Angeles to grow Wpromote. After recruiting two childhood friends to join the Wpromote team (who remain the COO and CRO and, ironically enough, are both named Mike), the three men began expanding. The team moved Wpromote into high-end search engine marketing and developed the technology platform that would become revolutionary for online marketing and the backbone of Wpromote’s offerings.
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Today, Mike is one of the most respected leaders in the tech and online industry. He is a trusted speaker at well-known industry conferences, and a regular columnist in Inc. Magazine. He is a member of the Google SEM Council and on the board of the Search Engine Marketing Professional Organization in LA. In 2007 he was featured on Inc. Magazine’s list of “30 CEO’s Under 30 To Watch,” and in 2008 Mike received the PriceWaterhouseCoopers Entretech Award for Entrepreneurial Spirit.
Mike’s areas of expertise are: Paid Search Management, Search Engine Optimization, Social Media Management, Email Marketing, Conversion Optimization, and Media Buying.
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