2023 State of B2B Digital Marketing

Top B2B marketers focus on accelerating profitability, proving ROI, and leveraging AI.

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Get the Facts

Budgets are increasing, and best-in-class B2B marketers are doubling down on innovation

We joined forces with Ascend2 to survey hundreds of B2B marketers for our annual State of B2B Digital Marketing report… and we found that significant shifts are in play, as marketers look to get ahead of economic upheaval, embrace new tech, and push through challenges.

Download the report to explore the full findings and get the inside scoop from our experts on how to stay ahead of 2023’s ongoing changes in consumer behavior, evolving expectations for budgets, and latest trends across marketing channels, data, and tech.

Key learnings include:

  • Marketers are embracing AI: 79% expect to incorporate more AI into their strategies this year, looking to augment CX and customer service, content generation, and ad creative.
  • Proving ROI is a major challenge: More marketers are struggling to prove ROI this year than last year; while connecting marketing performance to business outcomes is a major challenge for a full 85% of B2B marketers.
  • Brands must prioritize profitability: 85% of marketers revealed that they are more focused on profitability in 2023, signaling a major shift from the classic Silicon Valley growth mindset and driving a sea change in strategy.

B2B marketing is moving faster than ever. Make sure you’re ready for whatever comes next in 2023 and beyond.

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