2020 was a banner year for B2B marketing: after years of lagging behind their B2C counterparts, B2B marketers responded to the huge changes of 2020 with rapid, massive digital acceleration. But will the transformation stick in a post-pandemic world?
We surveyed 258 top B2B digital marketers to get a glimpse into the future and identify key trends in budgets, channels, challenges, marketing technology, and more. The data did not disappoint.
Key findings include: