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The season’s must‑haves
With total retail sales estimated to surpass $1 trillion this holiday season, retailers can once again anticipate increased competition, high paid media costs, and unruly customer expectations. To help you win this season, we’re sharing 10 must-have strategies that every marketer needs to include in their holiday planning.
In this guide, you’ll learn how to:
- Expand your audience reach with smart shopping
- Set your Amazon strategy up for success
- Connect online to in-store with programmatic ad buying
- Lower CPAs using dynamic products
