Holiday 2019: 10 Go-To Digital Strategies

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The season’s must‑haves

With total retail sales estimated to surpass $1 trillion this holiday season, retailers can once again anticipate increased competition, high paid media costs, and unruly customer expectations. To help you win this season, we’re sharing 10 must-have strategies that every marketer needs to include in their holiday planning.

In this guide, you’ll learn how to:
  • Expand your audience reach with smart shopping
  • Set your Amazon strategy up for success
  • Connect online to in-store with programmatic ad buying
  • Lower CPAs using dynamic products

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