Love or money. Brand or bottom line. Most marketers are told to pick one. We’ve never accepted that false choice, and our clients don’t have to, either.
Forrester’s take: “Wpromote is best for North American growth marketers seeking to integrate brand and performance with advanced AEO and agentic experimentation.”
Forrester evaluated twelve media management services providers. Wpromote is a Strong Performer, earning the highest scores possible in five criteria: vision, media planning, communications strategy, agentic media buying, and search and answer engine optimization.
Wpromote also received above-average customer feedback: “Customers value Wpromote’s modern approach, AI thought leadership, and sales-linked measurement.”
What Our Scores Mean for Your Business
Wpromote earned the highest scores possible in five criteria. Here’s why we believe each one matters for brands that refuse to stand still.
Prove what your brand is worth
Brand budgets are usually the first to get cut, because they’re the hardest to defend in a finance meeting. Our vision is built to change that. We earned the highest possible score in the vision criterion. Forrester’s evaluation states that “‘Unite brand and bottom line’ is Wpromote’s differentiated, CFO-grade vision,” and notes that the Care Index, “developed with Northwestern University, adds an evidence-based framework for connecting brand affinity with commercial performance.”
Own the AI shift
When your customers ask AI what to buy, you want your brand in the answer. Wpromote earned the highest score possible in the search and answer engine optimization criterion, and Forrester’s assessment says “Wpromote’s search roots produce excellent answer engine optimization.”
Take agentic buying beyond the demo
There’s a lot of talk around agentic media, but we’re walking the walk. Wpromote earned the highest score possible in the agentic media buying criterion, and Forrester’s report states: “Distinct pilots, a broad partner set, and a reported 35% reduction in cost per shopper demonstrate movement beyond prototypes.”
Build media that drives care and growth
Our Care Orchestration System ensures every channel lifts Know, Like, and Love, the three scores that add up to Care. And care pays off: our research shows that when a brand’s Care Score grows five points, its annual revenue grows 10%. Wpromote earned the highest score possible in the media planning criterion in Forrester’s evaluation.
Break down the walls between media and creative
We build the creative and the media plan together, so big ideas run through every channel. Wpromote earned the highest score possible in the communications strategy criterion. Forrester’s report notes that “Giant Spoon adds strength to its communications strategy by translating creative ideas into media placements, orchestrating channel ecosystems around those ideas, and using Care Index insight to define media’s role.”
You don’t have to choose between love and money.
A brand people love and a number your CFO trusts, in one plan. Let’s build yours.
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Source: The Forrester Wave™: Media Management Services, Q4 2026, Forrester Research, Inc., November 4, 2026.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here.
