National campaigns build awareness. But awareness doesn’t close deals, local relevance does.
You’re investing in media that reaches millions. Yet when you zoom into individual markets, the returns don’t match the spend. Some markets are on fire. Others are silent. And you’re not entirely sure why.
That disconnect between national reach and local performance is where growth can stall.
The Local Multiplier Effect is about closing that gap. We brought together Wpromote and Batteries Plus to show how pairing national creative and media with a sharp local strategy enables brands to drive scale across their network while identifying the markets with the most upside, adapt creative and messaging for local impact , and connect online and offline campaign performance to business outcomes.
Listen to Sara Whiteleather, Senior Director of Marketing at Batteries Plus, Clara MacDonald, Group Account Director at Wpromote and Christine Schrader, VP of Strategic Innovation at Wpromote as they discuss:
- How to build a national brand campaign that resonates within a diverse franchisee network
- Building excitement and momentum around a multi-location brand with a campaign that goes beyond media and impacts company culture
- The key to translating national creative and media into local impact
- A measurement approach your CFO will actually get behind
