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Posts Tagged ‘Affiliate Marketing’
Amazon Reports Best Holiday Season Ever
Amanda Moshier | December 30th, 2008
Welcome back, friends. I hope everyone enjoyed the holidays no matter what it is you celebrate, or if you celebrate at all. If you were one of the lucky ones, you probably scored a few consecutive days off last week and that’s certainly nothing to complain about…just ask John Arbuckle. Many of us are in the process of recovering, not from overindulging in food or drink, but from spending too much. Sometimes it’s hard not to go overboard, the spirit of giving being so overwhelming and all, but other times it’s simply a matter of not keeping track. And other times it’s a matter of procrastination. After looping around the mall parking lot for an hour just 2 days before Christmas, and failing to find a spot, I decided it wasn’t worth the hassle and ventured into the curious world of online shopping. My mom got PJs and perfume…or at least she WILL get them…when they arrive. I ordered them on Amazon. She’ll understand, right?? – JustRyan, Web Magician, Wpromote People flocked to Amazon this year to do their shopping Many of you may have found yourselves in Ryan’s shoes last week, scouring Amazon for last minute deals and gifts you never remembered to get. Some of you (like me) may have even spent more than you planned in a last-ditch effort to get something worthy. Still, a countless slew of others found themselves holiday shopping on Amazon for different reasons this year – like convenience, savings, or general sanity Continue reading…
Not In Our Name: The Debate on Trademark Bidding Endures
Amanda Moshier | July 11th, 2008
In the wacky world of marketing, much of what matters lies within public opinion. Enormous sums and countless hours are spent by corporations high and low to gain your dollar (and favor), and ultimately it is consumers who determine the fate of the latest trend, whether a luxury sedan, vacation spot, or piece of technology. Add to the mix the widespread use of the Internet, Google as part of the mainstream lexicon, and the buzz surrounding social search, and it is more important than ever for brands to positively influence consumers. The power of word-of-mouth has brands scrambling to ‘find themselves’ Consider a familiar scenario: you see a movie you love. Afterward, you share a glowing review with a few friends over dinner. Your friends tell their friends, who tell their coworkers, and so on. In today’s world, however, people are likely to share the same review online, by posting their thoughts on a social networking site like Facebook or Linked In, for their entire network to see. In the case of a positive review, sharing one’s opinion helps the brand. It creates excitement around the release, gives a valuable, albeit fleeting, credibility to the filmmakers, and, may even inspire several people in one’s network to go online, buy a ticket (or several), and head to the theater. But what if you thought the movie sucked? The scenarios are a dime-a-dozen. The concept is simple. With the growing consumer reliance on word-of-mouth to make purchase decisions, and more people looking Continue reading…
