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Archive for the ‘Social Media’ Category
Why Social Media Marketing Is Important
Jamie Lane | December 13th, 2011
Wpromote client, EagleRider, was named the Most Improved Business for their social media integration in 2011 by Heartwood Digital at Motorcycle Live. Shawn Fechter from EagleRider discusses the new efforts made on their social media profiles and the impact Wpromote has had on their success. Great job to everyone involved we are really proud to work with such an amazing client! Save this Post!
Sales Strategies For Social Media & Mobile
Dexter Rangel | November 21st, 2011
Wpromote attended the Sales 2.0 conference in Santa Monica, CA. The event offered various sales strategies and best practices in social media. Speakers offered their personal insight on how social media has positively affected sales and marketing initiatives. Throughout the entire conference I was amazed at how connected everyone was. Twitter names were displayed on big screens, people on various tablets, and it seemed that everyone was tweeting from their chairs. Below are some great tips that I took away from the conference. First off, it’s clear that nowadays people are spending most of their Internet time on social networks. For this reason it is important to have a strong social presence. Scott Holden of Sales Cloud and Salesforce.com mentioned that Facebook users are now twice as active as desktop users. Scott proposed getting into the habit of establishing a short daily social routine. This routine would allow: • Businesses to form closer relationships with current clients • Help find more customers • Help prospective buyers find you • Close deals faster A key factor in establishing a strong social presence will be to understand your consumer. Andrew Somosi, SVP, Marketing & Business Development of Lattice Engines stressed the importance of knowing your customer. By understanding how your consumer buys and where and when they buy will allow you to make informed decisions when converting leads from social outlets. Consumers are not only visiting your site to make a purchasing decision, they are also looking at all of the additional Continue reading…
It’s Great To Be Good – Social Media Week Los Angeles
Marcy Zuendel | September 26th, 2011
Last week marked the second annual Social Media Week here in Los Angeles, where industry professionals and enthusiasts across the greater L.A. area gathered to celebrate Social Media and discuss current topics and trends. On Tuesday, Wpromote was proud to host the “It’s Great To Be Good” event, honoring the thriving Internet industry and the many talented innovators and companies driving the future of advertising and business online. The “Social Good” themed event was sponsored by socially conscious companies, that deeply embed the social good concept into their business models. With the rise of the emerging trend of entrepreneurship and social good, it was an event not to be missed. Hosted at The Vault, an iconic photography gallery in Culver City, guests packed the space to enjoy appetizers from Native Foods and drinks provided by sponsors, ONEHOPE Wine and VeeV Acai Spirit. The “Social Good” event featured a panel discussion covering the topic “Social Good: Taking Social Media to Social Action.” Moderated by Michael Mothner, Founder and CEO of Wpromote, the panel put representatives Carter Reum (Co-Founder of VeeV Acai Spirit), Mike Weber (Director of Online for ONEHOPE Wine) and Mia Herron (Director of Marketing & Communications for Sir Richards Condom Company) in the hot seat with many great, un-rehearsed questions. The panel also included a Fire Round, where panel members had to quickly respond to questions with one-word answers. A few crowd favorites were: What do you wish you had invented? Carter Reum – “Facebook” Wine or Hard Alcohol? Continue reading…
Fantasies Not Involving Women
Dom | September 20th, 2011
This isn’t about my desires to eat my way out of a Twinkie the size of a motor home, or my hope that I one day gain super powers, and conquer Earth in the name of Cleveland. This is something else entirely. In the work place, women have been subject to abuse for many years. From the harsh realities of having to sleep with the boss, to use the kitchen microwave, to cook the boss’s meal, all the way to the more subtle forms of sexual harassment such as inappropriate work place conversations about weekend exploits and computer monitor imagery that borders between awesome and vulgar, women have dealt with much discrimination and harassment. Fortunately, work places have adjusted (for the most part) and corrected wrongs to make their environments safe and comfortable for everyone; however, a new threat has reared its sexist helmeted-head. Fantasy Football has unintentionally given an unfair excuse for men to bench their work, while women must continue to play their work and hope it scores them enough points with the boss to give them a career win. “Work all day” isn’t a realistic phrase to live by in the world of multi-monitored work stations we live in today. People need time to click away from their tedious work load and relax their mind with an article from a blog they love to follow regarding their comic book hobby (365DaysofComics.com), with a quick browse through online deals (slickdeals.net) or watching a viral video on Facebook while Continue reading…
Tags: Dom Gazzuolo, fantasy football, free browsing time, free time browsing, internet browsing, work environment
Posted in facebook, Random!, Social Media, Wpromote | 1 Comment
Social Good: Taking Social Media to Social Action [INFOGRAPHIC]
Maria Sass | September 16th, 2011
We came up with the concept of “Social Good: Taking Social Media to Social Action” because the fusion of entrepreneurship and social good is such an amazingly exciting trend. To have whip-sharp business minds apply themselves to bettering the world is a topic that deserves attention. The companies and organizations we chose to shine the spotlight on are TOMS, ONEHOPE Wine, Pepsi Refresh Project, VeeV Acai Spirit, and Google.org. We have had the pleasure to work with the first four brands mentioned, and wanted to include Google.org since search is at the core of our services, as well as the fact that many individuals might not know about the amazing work that Google.org does. These brands incorporate social media deeply into their business models. Social media is right at the center of the topic of social entrepreneurship; it is at the heart of how the companies featured grow their following, engage with their customers, and even contributes to how they effect positive change on the world. Last week was the book release of “Start Something That Matters” by Blake Mycoskie, TOMS Founder & Chief Shoe Giver. In his book, Mycoskie profiles other social entrepreneurs who have turned their passions into meaningful and sustainable businesses and organizations, one being VeeV. “My goal is to inspire others to go out and make a positive impact, to start something that matters to them,” Mycoskie said. These five brands highlighted in this infographic perfectly exemplify that mantra. View in a larger browser Click To Continue reading…
Tags: Maria Sass, one hope wine, pepsi refresh project, social good, socila good infographic, veev, vevv acai spirit, Wpromote
Posted in Social Media, Wpromote | 1 Comment
Wpromote PR Girl’s Guide To Surviving Social Media Week LA
Maria Sass | September 14th, 2011
With nearly 600 events worldwide, this year Social Media Week is bigger than ever. Here is my quick and dirty guide to surviving #SMWLA 1. Bring business cards. Lots of them. In fact, during SMW you can never have too many on you. Sure, there will be plenty of drinking, socializing, tweeting and picture-snapping at these events, but above all, there will be networking. Tip: After a card is exchanged, I like to write a note on the back of the card, to serve as a reminder for the person with whom I just had the pleasure of meeting. You might think you will remember them, but once home with a purse (or pocket) filled with cards, you will be glad you jotted down a note. It also serves as a nice, personalized touch mentioning a specific conversation topic or connection when reaching out to them. The person on the receiving end will be impressed, if not flattered. 2. Also, bring a snack. You know that scene in Mean Girls when Lindsay Lohan lunges at “The Plastics” in the cafeteria? That is how I get when I don’t eat. It’s not pretty. For me, I like a good White Chocolate Think Thin bar. Peanut Butter M&M’s also do the trick. 3. Traffic happens. We live in LA; If that statement means one thing and one thing only to you, it should be that traffic is beyond unpredictable. Leave earlier than you think you should for any post-work event. Most events Continue reading…
Tags: Carter Reum, social media week, social media week la, Wpromote, wpromote pr girl
Posted in SEO Bombshell, Social Media, Wpromote | No Comments
