Category Archives: Social Media

Extra! Extra! Read All About It… On Twitter?

Jenna Scaglione | May 9, 2013

Screen Shot 2013-05-08 at 3.56.54 PM

Where do you first hear about breaking news?  Your local news station? Twitter and Facebook? If you polled a cross-section of today’s “everyday” social media user, many would tell you that they hear about breaking news in one of two ways… 1. Twitter Feeds or Trending Stories – Twitter displays the top stories as they occur, or the stories that become the most popular whether via tweeting or re-tweeting. Here is a look at Twitter’s current trending topics as of 8:40 PST, May 7, 2013: Users watch this info intently waiting for popular topics to surface. 2.  Facebook News Feed – Facebook users read news from their friends’ posts in their newsfeeds. A quick “share” can spread this information rather quickly. Remember these top headlines? Quite a few headlines broke on social media sites before popular offline media outlets could even put pen to paper. Whitney Houston’s Death – Broke … Continue reading →

Google Plus and SEO: the Race to Rank

Erica Bernhard | April 24, 2013

When we think rankings, we immediately think Google (no offense, Bing). There is more pressure than ever to have a stellar online reputation, both for individuals and brands. Social media and SEO ‘gurus’ (as they very liberally label themselves) have studied the correlation between a brand’s presence on sites such as Facebook, Twitter, Pinterest, etc. and there is something significant that separates Google+ from the rest. Let’s use a quick analogy here. I’m guessing that many of you reading this have gone through the laborious process of college applications. When those acceptance letters came through, it was a reflection of how you were evaluated as compared to your peer applicants—your rank, so to say. So when you didn’t get into Prestigious University X, but your friend Sally did, it left you wondering what you could’ve done differently. Sally had a little thing called connections on her side. Those connections are … Continue reading →

Client Profile – Bas Rutten: Cohesive Social Media Optimization Shows Significant Increase in Fans

Rebecca Eaton | March 28, 2012

Situation: Bas Rutten, retired MMA fighter and UFC champion, came to Wpromote in October of 2011 looking to generate more fans and gain exposure across all social media platforms. He wanted to be portrayed more as an actor and entertainer than a fighter, having been retired from competitive fighting for more than 10 years. Challenges: The biggest challenge in bringing an overall cohesiveness to Bas Rutten’s social media profiles was that there were six different Facebook accounts in reference to Bas Rutten, only one of which was actually managed by him. Because of the large variety of Bas Rutten profiles, his many fans were spread thin across all of the accounts versus one profile being connected with all of his fans. Strategy: To begin optimizing Bas Rutten’s social media campaign, Wpromote reached out to our contact at Facebook to merge all Bas Rutten accounts. Once this was achieved, his vanity … Continue reading →

How To Promote Your Business Using Social Media

Rebecca Eaton | February 17, 2012

Social media is a pretty broad term. It’s easy to advise small businesses to get on board with the latest social media trends, plaster their company’s name and logo on all kinds of social networking sites and harness the vast power of social media to promote their business. But let’s be realistic. Simply putting up a business page on Facebook and Google+ is not going to bring hundreds of new customers through your door. The harsh truth about social media is that you’re only going to get out of it what you put into it. The goal of social media is to reach new customers, but it all starts with a relationship and a plan, otherwise your foray into the social media landscape will be for nothing. Begin by thinking about your target audience. What is their age bracket and what sites do they use the most? Do you have … Continue reading →

Why Social Media Marketing Is Important

Jamie Lane | December 13, 2011

Wpromote client, EagleRider, was named the Most Improved Business for their social media integration in 2011 by Heartwood Digital at Motorcycle Live. Shawn Fechter from EagleRider discusses the new efforts made on their social media profiles and the impact Wpromote has had on their success. Great job to everyone involved we are really proud to work with such an amazing client! httpv://youtu.be/HAAsLvc4oPs    

Sales Strategies For Social Media & Mobile

Dexter Rangel | November 21, 2011

Wpromote attended the Sales 2.0 conference in Santa Monica, CA. The event offered various sales strategies and best practices in social media. Speakers offered their personal insight on how social media has positively affected sales and marketing initiatives. Throughout the entire conference I was amazed at how connected everyone was. Twitter names were displayed on big screens, people on various tablets, and it seemed that everyone was tweeting from their chairs.  Below are some great tips that I took away from the conference. First off, it’s clear that nowadays people are spending most of their Internet time on social networks. For this reason it is important to have a strong social presence.  Scott Holden of Sales Cloud and Salesforce.com mentioned that Facebook users are now twice as active as desktop users. Scott proposed getting into the habit of establishing a short daily social routine. This routine would allow: •    Businesses … Continue reading →