Archive for the ‘Affiliate Marketing’ Category

4 Essential Research Tips On Keywords For SEO And PPC

ericsiu | February 17th, 2011

When you’re optimizing for your SEO campaign (or PPC campaign), keyword research should be one of the top priorities to take care of before embarking on your quest for niche domination. Not doing proper keyword research can make or break your campaign. What if that keyword you thought was getting 500,000 searches a month was only getting 1,000 searches a month – would you go back to the drawing board? Keyword research will clear up issues like these and paint a much clearer picture for you. If you aren’t exactly sure what keyword research is, the folks from Market Samurai do a fantastic job of explaining Keyword research. Here are four tips on doing keyword research: 1. Top 10 Competition on Google SERPs The top 10 competitors will often give you a true idea of just how competitive a niche is. Pay attention to how many links a particular page is receiving and how authoritative a page is (PageRank). You can see in the following image that the top 10 for the keyword ‘credit card’ is very fortified with highly authoritative pages and an abundance of links going to each page. (I’m using SEOQuake to give me the statistics below each result.) You’ll have a very tough time cracking the competition here just looking at the PR and the number of backlinks. Also, take a look at what types of pages are on the first page. If it is filled with EzineArticles and other article directories, it means the top Continue reading…

 

The Perfect Last Minute Date

Kevin Burns | February 14th, 2011

Whether you want to celebrate it or not, today is Valentine’s Day, and you might be required to do something nice for your significant other.  I know this day is typically looked at as a cliché, Hallmark holiday, but if you don’t take that stance, and you need to plan a date in five minutes, this blog post is for you. This first online tool has been around for about a decade now, but I think it has really become more mainstream in the last few years.  This website has created an app, and has developed a very user friendly website.  When users log on they can search through almost every restaurant in their area by entering a specific zip code, choosing a type of food or requesting a restaurant by name.  My top choice to help couples in a hurry would be OpenTable.com.  This website offers rewards for frequent users and brief descriptions of restaurants, which provides a one stop website for the cultivated foodie. If you were not able to reserve your girlfriend’s favorite restaurant you might be able to avoid sleeping on the couch if you arrive on the date with flowers in hand.  This last second search for flowers will be possible, and surprisingly cheaper with CouponPal.com.  At this website you can browse through many different flower companies, and find other great Valentine’s Day gifts at amazing prices. If you waited until today to ask someone out on a date chances are you will be dining Continue reading…

 

10 Ways to Not Be Spammy on Facebook & an AffCon Miami 2010 update

KRONiS | December 16th, 2010

This past Dec 8th-11th was spent in Miami Beach, FL at the 2010 AffCon Affiliate Conference. Here are several takeaways and a blog I wrote on the flight home about how NOT to be spammy on Facebook… because the two are so related (well, some affiliates have attempted to and even succeeded in spamming Facebook so maybe!). Some AffCon 2010 Miami Takeaways: Re: Online Gaming & Apps and end user costs… 1)  The future of this space is making ALL the apps entirely free to the end user, but with simply making them download ‘add-on’s to remove the ads. The entire app is FREE and everything in it is free, but it has ads. If you want to get the ‘AD FREE’ version, then you need to simply download the ‘ad free pack’ which does that. By doing this ’3rd party download’, the ads go away and some monetary amount (~45 cents or so?) then goes to the original app owner for the download – AT NO COST TO THE END USER. I know I would download something for free to get Angry Birds to stop serving ads. 2) Virtual currency is the future! soon you will be comparing your ‘Facebook credits’ to the Euro! In March of this year Facebook applied to trademark its currency! Scary? Interesting? Inspiring? 3) Metrics and ROI Metrics are becoming increasingly important and more siloed into different areas of your business. Break down the areas into what your ROI goals are and how to Continue reading…

 

New Tools That Make A Difference

Kevin Burns | December 14th, 2010

In the near future, deforestation could lead to our last white Christmas. This is true because leveling our carbon absorbing forests is the number one contributor to green house gas build up.  This growing problem is a top priority for tropical countries around the world, and because of the immense size of this issue people and companies from around the world are contributing time and money to the cause.  One company that can handle the amount of data that needs to be compiled and reviewed constantly in order to keep track of our changing forests is Google.  Through a new program called Google Earth Engine users can stay up to the moment with current changes and long term trends of global deforestation.  This blog will be covering the tools scientists around the world are using to help perserve our rain forests and a few other recently release tools that you can use to influence the world you live in. Google Earth Engine was launched on December 2nd at the International Climate Change Conference.  This new Google tool compiles 25 years of satellite images to help scientists around the world compare our forests over time.  Google is also working closely with indigenous tribes of the Amazon forests in Brazil, by providing them with tools to monitor their forests.  These tools include android phones that help specify location and devices that help indicate a lower amount of carbon-dioxide where the preservation of trees is taking place.  Google is also working closely with Carnegie Institute of Science, and together they have developed a tool called Continue reading…

 

Optimize Your Shopping Experience

Kevin Burns | October 11th, 2010

Free time is hard to come by these days, so getting a chance to shop or find a great deal is something that can only happen on my lunch break. Lately though, a few new websites have made shopping online and finding a wide variety of deals more convenient even if you only have a minute.  In this blog I will be connecting you with the easiest way to save money and the most interesting ways to find the hottest new trends, before they even get off the runway. Chances are you are logged into Facebook as you are reading this, and throughout the day Facebook will consume a considerably large amount of your bandwidth.  Companies are more than aware of this, they are taking advantage of the fact that a large majority of their potential clientele is all grouped together in one area.  While you are checking out fan pages for the NBA, UFC, or other various companies you can also purchase clothing and memorabilia through shopping carts integrated into Facebook. YouTube is teaming up with companies to provide unique shopping experiences for customers.  Last week French Connection launched YouTique, which gives users a personal stylist at only the cost of a click.  Once the well-informed British stylist has walked interactive customers through French Connection’s newest releases links are provided for each article of clothing. The Burberry Spring / Summer 2011 fashion show presented customers with an innovative way to shop for their new favorite pieces for the upcoming seasons.  Continue reading…

 

Increase Your Website’s Reach With SEO

Kevin Burns | September 13th, 2010

This week I will be focusing on two untapped and increasingly important aspects of our society, and analyzing the benefits of each. There is no correlation between these two extremely helpful constructs of our society, except for the fact that with the education gained in this blog meaningful improvements can be gained in our personal and professional lives.  The first element of this blog, farmers markets, can benefit our health, the environment, and is available in cities across the country.  The second focal point of this blog is less of a physical object and more of a group of tactics that is quickly becoming common knowledge for companies that utilize the Internet as a place of business, it is search engine optimization (SEO).  In the next 300 words I will provide quick and easy ways to find the most convenient farmers markets around you, and display ways for you to take advantage of basic SEO steps through illustrating tactics that farmers from farmers markets should implement with their website. First and foremost I want to give you the tools to locate the nearest farmers markets to you.  These weekly or bi-weekly opportunities to buy produce directly from the farmers who grow it enables you to support local business, control the foods that you eat, and support business that believe in preserving the environment.  Go to this website www.localharvest.org and type in your city.  You will be provided with farmers markets in your area, restaurants, grocery stores and food based events Continue reading…

 
 
 

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