Most performance marketing strategies were built for a different era: search engines, clicks, and landing pages. That function isn’t disappearing, but it’s no longer the whole picture.
Consumers are increasingly turning to AI to make recommendations, compare options, and guide decisions. With organic search and paid advertising emerging as AI’s latest frontier, how are brands evolving their strategies to appear, and win, in an entirely new landscape?
Wpromote is partnering with OpenAI and Kargo to bring you an inside look at what’s actually working. Hear directly from the people closest to conversational advertising on what early advertisers are learning, where traction is building, and how to think about AI-native marketing across media mix, measurement, creative, and discoverability. Learn more about what’s happening right now, from the teams driving it.
Join Wpromote, OpenAI, and Kargo on July 23rd, where we will cover how to:
- Rethink your media mix and measurement: Understand how AI-native channels fit into your existing strategy and where traditional attribution models fall short.
- Make your brand discoverable inside AI: As consumers shift from search to conversation, visibility works differently. We’ll cover what it takes to show up when and where it matters.
- Stop experimenting and start investing: Most brands are still in test-and-learn mode. We’ll share what it takes to move from isolated experiments to a durable AI-native strategy.
Save your spot to join Wpromote, OpenAI, and Kargo live on July 23rd!
