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Posts Tagged ‘Wpromote’
Social Good: Taking Social Media to Social Action [INFOGRAPHIC]
Maria Sass | September 16th, 2011
We came up with the concept of “Social Good: Taking Social Media to Social Action” because the fusion of entrepreneurship and social good is such an amazingly exciting trend. To have whip-sharp business minds apply themselves to bettering the world is a topic that deserves attention. The companies and organizations we chose to shine the spotlight on are TOMS, ONEHOPE Wine, Pepsi Refresh Project, VeeV Acai Spirit, and Google.org. We have had the pleasure to work with the first four brands mentioned, and wanted to include Google.org since search is at the core of our services, as well as the fact that many individuals might not know about the amazing work that Google.org does. These brands incorporate social media deeply into their business models. Social media is right at the center of the topic of social entrepreneurship; it is at the heart of how the companies featured grow their following, engage with their customers, and even contributes to how they effect positive change on the world. Last week was the book release of “Start Something That Matters” by Blake Mycoskie, TOMS Founder & Chief Shoe Giver. In his book, Mycoskie profiles other social entrepreneurs who have turned their passions into meaningful and sustainable businesses and organizations, one being VeeV. “My goal is to inspire others to go out and make a positive impact, to start something that matters to them,” Mycoskie said. These five brands highlighted in this infographic perfectly exemplify that mantra. View in a larger browser Click To Continue reading…
Tags: Maria Sass, one hope wine, pepsi refresh project, social good, socila good infographic, veev, vevv acai spirit, Wpromote
Posted in Social Media, Wpromote | 1 Comment
Wpromote PR Girl’s Guide To Surviving Social Media Week LA
Maria Sass | September 14th, 2011
With nearly 600 events worldwide, this year Social Media Week is bigger than ever. Here is my quick and dirty guide to surviving #SMWLA 1. Bring business cards. Lots of them. In fact, during SMW you can never have too many on you. Sure, there will be plenty of drinking, socializing, tweeting and picture-snapping at these events, but above all, there will be networking. Tip: After a card is exchanged, I like to write a note on the back of the card, to serve as a reminder for the person with whom I just had the pleasure of meeting. You might think you will remember them, but once home with a purse (or pocket) filled with cards, you will be glad you jotted down a note. It also serves as a nice, personalized touch mentioning a specific conversation topic or connection when reaching out to them. The person on the receiving end will be impressed, if not flattered. 2. Also, bring a snack. You know that scene in Mean Girls when Lindsay Lohan lunges at “The Plastics” in the cafeteria? That is how I get when I don’t eat. It’s not pretty. For me, I like a good White Chocolate Think Thin bar. Peanut Butter M&M’s also do the trick. 3. Traffic happens. We live in LA; If that statement means one thing and one thing only to you, it should be that traffic is beyond unpredictable. Leave earlier than you think you should for any post-work event. Most events Continue reading…
Tags: Carter Reum, social media week, social media week la, Wpromote, wpromote pr girl
Posted in SEO Bombshell, Social Media, Wpromote | No Comments
It’s Great To Be Good
Maria Sass | September 8th, 2011
With many socially-conscious companies on the rise, giving back has never been hotter. Wpromote has always believed in giving back, however we are taking our social good acts to the next level. A new venture here at Wpromote, aptly named “Wprovide” (gotta love us clever ad-folk!), is a committee focused on organizing philanthropic opportunities for the Wpro employees to get involved and give back to the community. For Wprovide’s first event, we partnered with Heal The Bay, where employees took time to clean up the trash on El Porto beach here in our own backyard. This month we will be hosting a “Social Good” mixer during Social Media Week, celebrating Los Angeles’ thriving internet industry and the many talented companies, organizations and innovators driving the future of advertising, media, technology and business online. This event will take place on Tuesday, September 20, at The Vault gallery in Culver City. Guests will enjoy passed light fare, ONEHOPE WINE, VeeV Açaí Lemonade and Superfruit Margarita (two of the company’s signature drinks), which will made by a VeeV mixologist. There will be a DJ spinning all night, along with a brief panel discussion with Mike Mothner, Founder & CEO of Wpromote, Carter Reum, Co-founder of VeeV Açaí Spirit (official spirit of Virgin Airlines), Mike Weber, Director of Online for ONEHOPE Wine, and Mia Herron, Director of Marketing & Communications, Sir Richard’s Condom Company, surrounding the topic of “Social Good: Taking Social Media to Social Action.” In keeping with the Continue reading…
Fun With Google Search By Image
Michael Block | June 24th, 2011
Google has a new Search by Image function and, if you haven’t used it yet, you’ve got to give it a try. If you haven’t heard about it yet, I’ll let this soothing, disembodied female voice explain it for me: Get it? Okay, now that you’ve been given a crash course, let’s have some fun with Wpromote’s executive head shots. Below, I’ve matched up the Wpromoter with the first result in Google’s search by image. Let’s start with the big dog, Michael Mothner, Wpromote’s CEO: It appears that Mothner has more in common with former Turkish National Soccer Team goalkeeper, Rüştü Reçber, than just his tenacious will to win. According to Google Search by Image, they share dashing good looks as well! No, you’re not seeing double. On the left is our Controller, Ali Quinn-Angel, and on the right is renowned Romanian professor of history, Dr. Gelu Neamţu. They actually are not related in any way but, according to Google Search by Image, they’re practically twinsies! Our Director of Marketing, Jamie Lane, is right at home putting together decks for potential clients, organizing the sales team for conferences and getting the word out about Wpromote’s services. In Google’s opinion, she might also find herself at home on the high seas as Captain of the infamous Black Pearl. By the way, Google, if you’re wondering, telling a woman that she looks like a hand-drawn Chinese poster for one of the Pirates movies is not as big of a compliment as you might think. Continue reading…
Tags: Google, google search by image, Wpromote
Posted in Google, Internet News, Wpromote | 2 Comments
Aaron Kronis on WebProNews: Wpromote SEO Tools
Michael Block | February 4th, 2011
Who’s this good looking fellow? Why it’s our very own Aaron Kronis! Wpromote’s SEO Evangelist, Aaron Kronis, stopped in on WebProNews and talked about Wpromote’s free SEO audit tool, some of the goings on at PubCon and the importance of common sense in social media. Lookin’ good, Aaron! Thanks to the folks at WebProNews for giving a shout out to Wpromote; they always do a great job. More WebProNews Videos Save this Post!
Tags: aaron kronis, pubcon, pubcon 2011, pubcon videos, search engine optimization, SEO, SEO Audit, SEO Evangelist, seoaudit, SEOAudit Tool, WebProNews, Wpromote
Posted in Internet News, SEO, SEOAudit | 1 Comment
Mike Mothner Talks SEO on “Your Business” on MSNBC
Maria Sass | February 2nd, 2011
NEW YORK (MSNBC) – One of Wpromote’s core services, Search Engine Optimization (better known as SEO), should be part of any small business owner’s growth strategy. In order for your business to have an impact online, you need to rank high on search engine results pages. Michael Mothner, founder and CEO of Wpromote, provides tips on how to improve your website’s prominence. He also touches on the latest changes in Google’s search algorithm to incorporate more of the social stream into search results, and adding video content to your site. Check out the interview on MSNBC here: SEO lays down an extremely important foundatin to all online marketing campaigns by making it easy for new content to be indexed and linked to from other campaigns or guest bloggers. The best results occur with a combination of smart ‘on-page’ SEO tactics and a solid ‘off-page’ SEO strategy, such as creating informative peices of content that people will share, causing organic and relevant links to appear back to the site. Save this Post!
