Wpromote’s small business landing page is one of our primary lead generators where we drive the majority of our paid traffic and partner referral traffic. The ultimate goal of this page is to get visitors to fill out a form for a marketing consultation from one of our sales representatives. With our company mantra of “always test everything” we decided to run a series of conversion optimization tests to see how we could improve our lead capture page. We were happy with the information that existed on this lead capture page, however we felt that we could improve the overall presentation by making adjustments to the design, layout, focal points and calls to action. Our goal was to design a new landing page that would outperform the current page, and then continue testing various aspects of the page to further improve its conversion rate. To improve our landing page conversion … Continue reading
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Social Good: Taking Social Media to Social Action [INFOGRAPHIC]
We came up with the concept of “Social Good: Taking Social Media to Social Action” because the fusion of entrepreneurship and social good is such an amazingly exciting trend. To have whip-sharp business minds apply themselves to bettering the world is a topic that deserves attention. The companies and organizations we chose to shine the spotlight on are TOMS, ONEHOPE Wine, Pepsi Refresh Project, VeeV Acai Spirit, and Google.org. We have had the pleasure to work with the first four brands mentioned, and wanted to include Google.org since search is at the core of our services, as well as the fact that many individuals might not know about the amazing work that Google.org does. These brands incorporate social media deeply into their business models. Social media is right at the center of the topic of social entrepreneurship; it is at the heart of how the companies featured grow their following, … Continue reading
Wpromote PR Girl’s Guide To Surviving Social Media Week LA
With nearly 600 events worldwide, this year Social Media Week is bigger than ever. Here is my quick and dirty guide to surviving #SMWLA 1. Bring business cards. Lots of them. In fact, during SMW you can never have too many on you. Sure, there will be plenty of drinking, socializing, tweeting and picture-snapping at these events, but above all, there will be networking. Tip: After a card is exchanged, I like to write a note on the back of the card, to serve as a reminder for the person with whom I just had the pleasure of meeting. You might think you will remember them, but once home with a purse (or pocket) filled with cards, you will be glad you jotted down a note. It also serves as a nice, personalized touch mentioning a specific conversation topic or connection when reaching out to them. The person on the … Continue reading
It’s Great To Be Good
With many socially-conscious companies on the rise, giving back has never been hotter. Wpromote has always believed in giving back, however we are taking our social good acts to the next level. A new venture here at Wpromote, aptly named “Wprovide” (gotta love us clever ad-folk!), is a committee focused on organizing philanthropic opportunities for the Wpro employees to get involved and give back to the community. For Wprovide’s first event, we partnered with Heal The Bay, where employees took time to clean up the trash on El Porto beach here in our own backyard. This month we will be hosting a “Social Good” mixer during Social Media Week, celebrating Los Angeles’ thriving internet industry and the many talented companies, organizations and innovators driving the future of advertising, media, technology and business online. This event will take place on Tuesday, September 20, at The Vault gallery in … Continue reading
Fun With Google Search By Image
Google has a new Search by Image function and, if you haven’t used it yet, you’ve got to give it a try. If you haven’t heard about it yet, I’ll let this soothing, disembodied female voice explain it for me: Get it? Okay, now that you’ve been given a crash course, let’s have some fun with Wpromote’s executive head shots. Below, I’ve matched up the Wpromoter with the first result in Google’s search by image. Let’s start with the big dog, Michael Mothner, Wpromote’s CEO: It appears that Mothner has more in common with former Turkish National Soccer Team goalkeeper, Rüştü Reçber, than just his tenacious will to win. According to Google Search by Image, they share dashing good looks as well! No, you’re not seeing double. On the left is our Controller, Ali Quinn-Angel, and on the right is renowned Romanian professor of history, Dr. Gelu Neamţu. They actually are … Continue reading
Aaron Kronis on WebProNews: Wpromote SEO Tools
Who’s this good looking fellow? Why it’s our very own Aaron Kronis! Wpromote’s SEO Evangelist, Aaron Kronis, stopped in on WebProNews and talked about Wpromote’s free SEO audit tool, some of the goings on at PubCon and the importance of common sense in social media. Lookin’ good, Aaron! Thanks to the folks at WebProNews for giving a shout out to Wpromote; they always do a great job. More WebProNews Videos