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Posts Tagged ‘digital PR’
Viral Marketing Debunked, Part 2: 5 Viral Transmission Tactics to Make Your Content a Smash
Amanda Moshier | August 6th, 2009
Welcome back to the second part of our series on viral marketing! In part one, we dispelled some common viral marketing myths and explained the value of viral tactics in a time when engaging consumers with traditional methods is becoming more difficult. This is not to say viral marketing is ‘easy,’ however, and the success of any viral campaign is largely dependent on two factors: the quality of the viral content, whether a video, microsite, widget, game, or otherwise, and the transmission tactics used to seed it. Today, let’s discuss five time-tested viral transmission tactics that can be used to seed any viral content and how to make them work for you. 1 – Blog Outreach One of the fastest ways to get your viral content seen by your target demographic is to secure coverage on influential blogs in your niche. For example, if your product is something targeted at moms, you would want to reach out to the most highly read bloggers in the parenting niche. If your product is targeted at college students, you would want to reach out to top bloggers in that niche, and so on. When reaching out to key bloggers, a common tactic is to keep it simple and make your intent clear. Write a friendly email introducing yourself and let the blogger know what you are promoting and why you think it makes sense for their audience. Include a link to your content and wait for responses. 2 – Social Networking Social networking Continue reading…
Tags: blog outreach, digital PR, digital press releases, Microblogging, microblogs, social bookmarking, social bookmarks, Social Media, social media optimization, social networking, social networks, Viral Marketing, viral marketing tactics, viral seeding, viral seeding tactics
Posted in SEO, Social Media, Viral Marketing, Wpromote | 4 Comments
