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Wprovide: Giving Chances, Making Change
Maria Sass | August 12th, 2011
#1 Ranked Integrated Search Firm? Check. Four-Time Inc. 500 Honoree? Check. 2010 Deloitte Technology Fast 500? Check. #6 Best Place to work in LA by Los Angeles Business Journal? Check! We have rightfully earned, and are proud of these awards and accolades, however just as significant are the charitable projects we have been involved with over the years.
Last month a new initiative was started at Wpromote, aptly named, Wprovide. With the mantra of “Giving Chances, Making Changes”, through Wprovide employees will work together to dedicate at least one day each month to host or partake in a philanthropic event.
To kick-off Wprovide, Wpromote partnered with local 501 (c)(3) non-profit, Heal The Bay. Heal The Bay passionately works to make SoCal’s coastal waters and watersheds safe, healthy, and clean. Last Thursday, 40 Wpromote employees devoted their afternoon to cleaning the beaches of El Porto in Manhattan Beach. As Wpromote employee (and Wprovide committee member) Braydon Holtzinger stated, “Good people, good cause, and sunshine… couldn’t ask for more.”
Experimenting With Social Media, Social Meals & Group Dining
Christian Vuong | August 8th, 2011
A decade ago, having your cell phone out at a restaurant would have been viewed as rude. Today, while still frowned upon, it’s becoming more commonplace for people to check-in when at a restaurant, tag their friends, or snap photos of food and immediately post them onto Facebook.
The Lardon Bacon Food Truck
In the recent years we’ve seen the rise of gourmet food trucks such as Kogi BBQ, lardon (bacon truck) , and The Shrimp Pimp Truck. We’ve also seen how social buying web sites such as Groupon have shaken up how far businesses and restaurants are willing to discount (for better or for worst), and how the big boys, Google and Facebook are jumping the game as well.
This year feels a little different though. While food trucks and social deal web sites are still very hot, it seems like social meals and group dining have picked-up legs. Anyone that knows me, knows that I have a habit of checking into restaurants that I eat at. It’s not so much that I’m obsessed, which I might be, but more that I’m curious to see what other patrons are recommending and how restaurants are embracing social media. With many people now more comfortable than ever checking in and broadcasting to the world their locations via apps such as 4sq, Yelp, and Facebook, meeting up and eating with strangers from the Internet doesn’t seem as scary or creepy as it would have a decade ago.
Posted in Social Media | 1 Comment
Creativity in Digital Advertising? Eat My Shorts Don Draper!
Ryan Farrell | August 2nd, 2011
In a perfect world of advertising, each and every single solitary piece of digital marketing content that somebody has uploaded to the internet would pass through a Don Draper like filter, conceived from that wondrous moment of introspection that leads to the perfect tagline, that super bowl half-time show stopping commercial, or that perfect piece of Billboard copy that causes bumper to bumper traffic on the 405.
Lucky for those of us that work in online advertising…the world does not demand that level of perfection. Yes, it’s a glass half full industry out there: one filled with 5 dollar blog posts, 10 dollar web banners, 8 dollars sliders and spelling mistakes galore…the world of digital advertising is a world of : “eh…it’s fine…post it” The bar is set gloriously low when businesses are more concerned about how many people are viewing their advertisements rather than whether their advertisements are actually worth seeing in the first place. In a great many cases…the bar doesn’t even exist at all.
And therein lies the conundrum: All business owners who are considering a digital marketing campaign must one day sit down and ask themselves honestly “Do I budget for web traffic? Or do I concentrate on conversion?” and for the small but potent minority of online marketing professionals who actually take a vested interest in the quality of content that they unleash upon the internet, the answer is simple: you plan for both. Contrary to popular belief, it is still possible to get people to visit your website without having to blast your subscribers email inboxes, or spamming random forums with bot software…I know…unbelievable huh?
Digital marketing deserves a good practice, in fact…it deserves the best of practices. Digital marketing deserves to rise above the ashes of the sub-standard spam practitioners who have long tried to “salt the clouds and ruin the picnic”. Digital marketing deserves an ethos, nay…it deserves an artform. For those of you out there who still hold onto a romantic heart, the prospect of finding something truly human online must seem like a dead and gone dream. But dreams are meant to come true.
Posted in Online Advertising | 3 Comments
New Link Building Tools
Kevin Burns | August 2nd, 2011
Let me restate the obvious, building links between your website and other high quality websites in your niche, is an essential aspect of your search engine optimization (SEO) campaign. I am assuming your link building campaign is well on its way, you have reached out to the professional associations in your niche, you have guest blogged on websites in your industry, you have hopefully formed partnerships with other websites, and your social media efforts have been met. Great. But now what? All the basics have been covered, so you have to dig a little deeper. This blog will cover my favorite tools for the inevitable wall that all link builders run into, and how to get momentum again with your new link building prospects.
Wordtracker is a tool that I have been using for about a week now with much success. You can try it out with a free seven day trial. They provide a great tutorial about their Link Builder tool, which outlines the steps to get started and the available capabilities. Wordtracker generates a list of websites that are relevant to your website by collecting your website’s targeted key terms or websites that are already linking to you. I am still getting used to this one, but overall it does a great job of finding not only websites that would be a good link prospect, but also the exact page that would be most appropriate for hosting your link.
Posted in Internet News | 5 Comments
Viral Video Friday!
Aimee | July 29th, 2011
Old Spice Mano a Mano
The Mano A Mano in el Bano Challenge - the epic tale of two manly men battling it out (via YouTube) for the title of “The Old Spice Guy.” This week fashion model, actor and more notably the “I Can’t Believe It’s Not Butter” spokesperson Fabio challenged current Old Spice Guy, Isaiah Mustafax, to a battle of viral superstardom. After incorporating the publics Tweets into a stream of videos - who did the people choose? You’ll have to watch the video to find out!
Posted in Internet News | No Comments
thinkLA Schmooze Cruise 2011
Maria Sass | July 20th, 2011
Lexus. VW. Toyota. Honda. LA Auto Show? Not quite. These were some of the many advertising accounts represented at the highly anticipated thinkLA Schmooze Cruise.
Wpromote's Marcy Zuendel and Maria Sass at this year's thinkLA Schmooze Cruise
This year, the Schmooze Cruise sold-out the first day tickets went on sale, a record, and huge accomplishment, for thinkLA (although to the dismay of some). This could be due to this years theme, Capture The Moment: Prom Night, or because, well, LA has a lot of love for advertising. We have the entertainment industry. We have sun and sand. But what many people don’t know is that LA is the home of some of the largest advertising agencies and accounts. Saatchi & Saatchi, Deutsch, TBWA/Chiat/Day, Team One, RPA, and even start-up agencies, such as Spark44, are all located in this beautiful place we are fortunate enough to call home. There were also many interactive and online advertising agencies present, such as Break Media, Radium One, and the #1 ranked search engine marketing firm.
Last Thursday 550 ad-men and ladies alike came out to support advertising, thinkLA, and spend time with friends who they most likely once worked with at one point during their advertising career. Guests lined up to board “The Entertainer” yacht in Marina Del Rey, and were greeted by thinkLA hosts with a corsage and boutonnière, as well as some non-traditional prom accessories, such as RayBan Wafer-esq sunglasses in nearly every color imaginable. Glasses of champagne in hand, guests were ready for Prom to begin.
Posted in Marketing, Online Advertising, SEO Bombshell, Wpromote | 2 Comments
