Wpromote’s small business landing page is one of our primary lead generators where we drive the majority of our paid traffic and partner referral traffic. The ultimate goal of this page is to get visitors to fill out a form for a marketing consultation from one of our sales representatives. With our company mantra of “always test everything” we decided to run a series of conversion optimization tests to see how we could improve our lead capture page. We were happy with the information that existed on this lead capture page, however we felt that we could improve the overall presentation by making adjustments to the design, layout, focal points and calls to action. Our goal was to design a new landing page that would outperform the current page, and then continue testing various aspects of the page to further improve its conversion rate. To improve our landing page conversion … Continue reading
Category Archives: Wpromote
How To Create A Healthy Office Environment
As with most businesses today, employees spend the majority of their day sitting behind a desk and staring at a computer. As a matter of fact if you are reading this post, you are most likely amidst your workday taking a break perusing the Internet at your desk. With studies showing that sitting for 6 hours can lead to obesity and early death, creating a healthy office environment should be a priority on every company’s to do list. At Wpromote, a handful of passionate health nuts formed a committee to help tackle this office endeavor. Here are a few things they have implemented to start creating a healthier office environment. Yoga Every Tuesday following work, Wpromote has a Yoga instructor come to our office to hold a vinyasa yoga class. The health benefits of Yoga are endless, including improved flexibility, strength and posture. The stretching aspect of Yoga helps release … Continue reading
What’s Your Acronym IQ? [Infographic]
Are you a Chat Room Junkie, or an Instant Messaging Machine? Or perhaps you are sporting mom jeans with your remedial acronym texting skills. Put your skills to the test and find out how well you can decipher some of the most common acronyms of our times with Wpromote’s recent release of the Acronym IQ Test Infographic. Simply follow the path and see how far you can get to determine your Acronym IQ, and learn some interesting facts about acronyms along the way. Warning, Y.M.N.B.A.S.A.Y.T! (You might not be as savvy as you think!) Take The Acronym IQ Test Today! Like what you see? Feel free to copy and paste the embed code below to share this Infographic! View larger version Click to view the entire Infographic Embed the Infographic above: Via: Wpromote
Wpromote Participates in Olive Crest Holiday Toy Drive
Wprovide (Wpromote’s philanthropic division) decided to celebrate the holidays by organizing a children’s toy drive. After doing some research, we decided to work with Olive Crest. What makes Olive Crest unique is that they match each participant with an abused child or teen, and participants receive wish slips with the name, age and gender of the child that they’ll be shopping for. The wish slip describes what the child wants – this makes the effort feel a bit more personal, because you’re not just blindly purchasing a toy and assuming it’ll be paired up with someone who will enjoy it. Our efforts were not in vain. Wpromoters were able to make Christmas a little brighter for 30 children this year! Aside from the Olive Crest toy drive, I was involved in a Toys 4 Tots toy drive, and I purchased a Transformers toy (Optimus Prime) that I know I … Continue reading
Wpromote.com Through The Years
As 2011 draws to a close, we thought it would be fun to take a little trip down memory lane. In this case, we are going to have a little fun looking at the evolution of Wpromote as seen through our Wpromote website over (believe it or not) the past decade, using an addicting (and mind boggling) tool called the Wayback Machine. The site literally takes snapshots of websites and stores them indefinitely. If you are looking to waste a little time checking out how your favorite websites looked way back when, look no further. Our fun begins a decade ago in 2001, when I built the very first Wpromote website, which was born as a service that automated submitting websites to the morphing list of search engines (189 of them in the very beginning, as you can see). Of note, the original Wpromote logo which I created myself (and … Continue reading
Movember Is Upon Us!
The month of Movember is upon us and we at Wpromote couldn’t be happier. Some background: Movember was originally devised in 1999 by a group of 80 Aussies with the idea that they would grow out their mustaches for 30 days in the name of charity. At that time they were fundraising for the RSPCA*. As the years went on, the movement adjusted its aim to tackling men’s health issues, in particular, prostate cancer. From there it snowballed into something much bigger and in 2010 Movember raised over $80 million from 447,808 global participants, almost doubling its fundraising efforts from the year prior. Two years ago, when I came on to work with Wpromote, I had a pre-existing affinity for growing facial hair and, as such, was very happy to hear that we were active participants in this time-honored tradition. In 2010, our team of twenty five raised over $2,300 … Continue reading