I know, I know-another Facebook-altering update? Changes to the site’s user interface have consistently been met with criticism, if not all-together uproar, and this occasion is no exception. The real question at hand is how you, as either an individual or a business, can harness the upheaval and end up on top (…of the newsfeed). We’ve all been there: scrolling through your newsfeed, rocking your snuggie while eating Nutella straight from the jar (no? Just me?)… When you come across a friend’s post with more ‘likes’ than you have Facebook friends and more ‘shares’ than you have real friends. So what gives? It all boils down to this: times, they are a’changing. Facebook needed a little Facelift—and your page (especially if you are using it for Facebook marketing) may need one too. With the roll out of the new Facebook Newsfeed features, there are four principles you should live by. … Continue reading
Category Archives: facebook
Facebook Helps Creeps For $1
While trying to harass people that refuse to be my friend on Facebook… and in life, I came across a new feature. If you try to “message” a person that you are not currently Facebook friends with, your message will get sent to that person’s “Other” folder. The “Other” folder is where dreams and long poems of love go to die… I know. The “Other” folder does not send an alert to the user, does not put a little red notification number on their Facebook page and certainly doesn’t get you a date to Sizzler. The “Other” folder in Facebook must be actively perused, by the user, to view it’s messages. If you have ever entered this mysterious folder you’ll find it’s mostly filled with spam advertisements and messages from your aunt whom you refuse to accept her Facebook friend request. Crazy bat! So how does one get themselves a … Continue reading
Client Profile – Tumi: Expanding Premium Travel Brand’s Facebook Presence
Campaign Goals Tumi began its partnership with Wpromote with a very clear goal in mind; to double the number of Facebook “Likes” within 6 months. Without increasing their spend, Tumi wanted to increase efficiency and they were relying on our expertise to do so, lowering Cost Per Click (CPC) and Cost Per Like (CPL). In addition, they wanted to build brand awareness through YouTube by increasing the number of subscribers to their Case Studies page within Tumi’s custom channel. Strategies Wpromote built out Facebook and Display advertising campaigns to drive Facebook “Likes” and YouTube case study subscribers. Used targeted Facebook Ads to promote Tumi’s “Bag of the Week” giveaway Used heavy segmentation of key demographic, interests and “Likes” of similar brands Highlighted messages that friends made about Tumi through Sponsored Stories Created Sponsored Stories that targeted new potential fans, showcasing posts made about Tumi by friends Developed Keyword Contextual Targeted … Continue reading
6 Facebook Post-IPO Predictions. Mark My Words. It’s Not Good.
In January 2011, I wrote what was at the time an outlandish prediction: that Facebook Will Be The Next $100 Billion Company. While I was right about the outcome, I was wrong about was how it got there: it got there out of pure growth of users and riding investor enthusiasm and pent-up Wall Street demand. And that is not a good recipe for Facebook out of the gates of their IPO; it is going to be rough waters ahead. Here are my 6 Post-IPO Facebook predictions. 1. Facebook Will Not Be Toppled I want to make clear that as bearish as my predictions may be around valuation and expectation, I am equally confident that Facebook is not going anywhere. The network effect – where the more people that use it increase the utility for everyone – is past the point of no return, so expect it to be ingrained … Continue reading
How To Get More Facebook Fans
You’ve created a Facebook fan page for your business and now you can just sit back, put your feet up and watch the numbers of fans grow, right? Not quite. With millions of Facebook business pages out there, getting a high number of faithful followers will take some time and creative thinking. But the benefits are worth it. Getting a large fan following on Facebook doesn’t just get your company’s name and brand out to the masses; it gives your business priceless creditability. When you go to a Facebook fan page for a business you’ve never heard of before and see that it has 40,000 fans, don’t you take it more seriously than a business with 82 fans? Here are five tips to help you boost page viewers into a legion of adoring fans. Ask Once you set up your Facebook fan page, it’s easy to send out invites to … Continue reading
Facebook to Acquire Instagram for $1 Billion
According to Mark Zuckerberg’s Timeline post from earlier today, Facebook is in agreement to acquire Instagram, the popular photo-sharing mobile app, for approximately $1 billion, which will be paid in cash and Facebook shares. The deal is expected to close by the end of this quarter. Zuckerberg wrote, “This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.” With more than 27 million iOS users alone and last weeks launch of Instagram for Android which led to more than 1 million downloads within the first 24 hours, Instagram had become it’s own social network. Instagram CEO … Continue reading