Brand Social Media 2020: From Pay-to-Play Back to Real Community Building

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Social will keep changing and so should you

As social media evolves, so should your strategy. And you need more than the latest tips and tricks.

Our Group Director of Social Media, Darren D’Altorio, discusses how the landscape has changed and what it means for brands who want to drive real results on social.

Get his perspective on:
  • What Facebook’s recent moves mean for your brand
  • Why community building is more than just a “nice to have”
  • How using a dark post strategy can boost performance

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