Channels + Services:
Case Study
Helzberg Drove 452% More Revenue and 99% ROAS Without Increasing Spend
Helzberg’s Meta remarketing reached a broad pool of past site visitors and spread budget evenly across shoppers at very different stages of the purchase decision. Wpromote partnered with Kahoona, an AI-driven audience intelligence platform, to concentrate spend on visitors showing the strongest purchase signals, without changing the overall budget. The result: 452% revenue growth and a 99% improvement in ROAS.
Driving Revenue Growth & Efficiency Through More Precise Audience Targeting
Revenue
ROAS
Conversion Rate
Avg Order Value
Their Story
A Fine Jewelry Brand with a High-Consideration Customer Base
Helzberg has sold fine jewelry since 1915. With over 160 stores nationwide, the brand has built a 100-year business on getting that experience right, whether a customer walks into a store or lands on the site at 11 p.m. browsing engagement rings. Fine jewelry purchases involve heavy research, higher price points, and long decision timelines. Reaching customers at the right point in that journey is what drives efficient paid media performance.
The Challenge
From Broad Remarketing to Targeting Precision
Helzberg’s Meta remarketing treated every previous site visitor the same, whether they were deep into engagement ring research or had clicked one ad and moved on. Equal budget went behind the entire audience, regardless of purchase readiness. Wpromote saw a chance to replace that one-size-fits-all approach with intent prediction.
Wpromote partnered with Kahoona to identify the audiences most likely to convert. Focusing on that smaller, well-defined group delivered better performance and higher profitability, without spending more.
The Solution
Predictive Segmentation Puts Spend Behind Helzberg’s Highest-Intent Shoppers
Wpromote collaborated with Helzberg to evolve Meta remarketing by pairing data-driven strategy with Kahoona’s audience intelligence. The goal: put spend behind the shoppers showing the strongest intent to buy, without increasing budget or expanding reach.
Kahoona analyzed visitors’ on-site behavior to predict who was most likely to buy, then generated a high-intent audience list. Wpromote used those audiences to refine Helzberg’s Meta campaigns, targeting only high-intent segments while maintaining full compliance with privacy standards.
Rather than overhauling the campaign structure, Wpromote optimized Helzberg’s existing frameworks for smarter audience targeting. That precision put media dollars behind the right users at the right moment, cutting wasted spend, increasing return, and turning traditional remarketing into an intent-led growth engine that continues to deliver measurable business impact.
Partnering with Wpromote and Kahoona has been a major catalyst as we continue to evolve our paid media approach. I’m thrilled about the opportunity to continue this partnership as we look to scale to additional paid media use cases and drive further revenue growth for our brand.
Daniel Forman
Vice President, Helzberg
