Natalie McCaffrey

As Head of Consumer Strategy, Natalie serves as a catalyst for growth by helping brands untap new opportunities, challenge the status quo, and realize the full potential of media in driving business results. She is passionate about finding new ways to uncover consumer insights and using data in unique ways to tell compelling narratives. Throughout her career, Natalie has had the unique opportunity to work across large and complex enterprise brands, DTC brands paving new categories, and fast-paced startups accelerating change. She is most comfortable when she is outside of her comfort zone learning something new and exciting.