Kenny Bernat

Former Senior Content Strategist

By Kenny Bernat

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Top B2B Marketing Trends 2023: Profitability, AI, and Customer Experience

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Industry Chatter: TikTok Virality Under Suspicion, Platform Privacy Drama, and TV Measurement Wars

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The New Marketing Principles: How to Adapt for Success in 2025

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How to Advertise On TV In 2023: CTV, Addressable Linear, and AVOD

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BFCM Takeaways: Cyber Week Records Driven By Discounts And Alternative Payment Methods

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Brand Messaging With Empathy: Combat Low Consumer Sentiment & Earn Long-Term Loyalty

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Make Or Break: The B2B Customer Experience Will Define Your Growth Potential

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Industry Chatter: Privacy Prosecutions, Google and the Cookie, and Meta’s Feed Woes

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The Rapid Evolution of B2B Lead Gen: Tackling Top Challenges From Data to Digital Transformation

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Alert! What You Need to Know About Google’s Helpful Content Algorithm Update

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The New & Improved Amazon Marketing Strategy That Gets Results

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The Future of Identity Resolution: Privacy Compliant Cookieless Identity Solutions

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Make Data Transparency a Brand Pillar to Reap Benefits Beyond Loyalty

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Invest in First-Party Data Collection in the Upper Funnel Now to Drive Future Performance

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Walmart Marketplace Advertising: Digital Retail Media Growth Equals Marketing Opportunity

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Gaming Advertising Trends: Why to Get In Front of Gaming Audiences Now

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Data Privacy Compliance: Prepare Your Marketing for Privacy Legislation in 2022

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Why Data Privacy Compliance Should Be An Urgent Business Priority in 2022 and Beyond

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Touchdown! How Super Bowl Marketing Can Drive Performance Across Every Channel

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Privacy Pirates: Navigating the Rough Waters of Data Privacy