Unite brand to bottom line
Introducing
The Care Index™
The debate between love and money is over. The Care Index translates brand to bottom line, measuring exactly where your consumer relationship stands and what it’s worth in revenue.
WHAT CARE IS WORTH
CARE SCORE INCREASE
ANNUAL REVENUE
The Care Index scores how effectively your brand is connecting with consumers. When your score grows by 5 points, annual revenue increases by 10%
You need brand ROI numbers that marketing and finance can agree on.
76% of marketers aren’t aligned with finance on brand ROI.* That stops now. The Care Index predicts next month’s revenue with 90% accuracy. That’s a metric everyone can get behind.
*Source: Wpromote x Giant Spoon + MMA Global Brand Accountability Study
The Care Index Gives You Confidence in Every Dollar
The Care Index is Wpromote x Giant Spoon’s framework for measuring consumer connection and brand affinity across three stages: Know, Like, and Care. Each stage reveals the state of your consumer relationship, where the opportunities are, and what closing them is worth in revenue.
Know You
“Have I heard of this brand before?”
Where attention becomes awareness
Like You
“Do I want to spend time with this brand?”
Where familiarity becomes preference
Care About You
“Does this brand deserve my loyalty?”
Where mindshare becomes long-term growth
From first impression to lifelong advocacy, Care is what separates brands that compound from brands that peak early.
Your Framework for Enduring Performance
Built different
Academic Rigor Meets Real Business Results
A graduate research team at Northwestern University’s Medill School tested, evaluated, and evolved the Care Index, confirming that each input connects consumer sentiment to financial value.
brand, media, consumer, and performance sources and data points analyzed
brands validated
subcategories tested
year of continuous model development in Polaris IQ (to date)
To drive growth, you need customers to know you, like you, and care about you. For the first time, we aren’t just measuring that emotional care. We’re translating it directly into media and creative actions that drive revenue.
Janna Navarro
VP, Managing Director, Wpromote x Giant Spoon
HOW THE CARE INDEX WORKS Brand trackers tell you what happened. The Care Index tells you where you’re going.
The Care Index measures what consumers actually do, not what they say in a survey. That makes it both a live diagnosis and a forecast, updated monthly.
Calculate Your Score
Using our proprietary data and methodology, we build your unique score, showing you exactly where your consumer relationship is breaking down and where you stack up in your category.
Forecast Revenue Impact
We attach a specific revenue projection to your score. This is the slide you take to your CFO meeting.
Shape Your Strategy
Your score doesn’t just find the problem. It drives the solution across your media plan, creative brief, and audience priorities.
Track It Monthly
Care scores update in Polaris IQ every month. We always know where you're gaining, where you're vulnerable, and what to do next.
REAL-WORLD EXAMPLE
We calculate your unique Care Scores monthly, benchmark them against your category in real time, and attach a revenue number to every gap. The numbers in this chart aren’t hypothetical. They’re your next budget meeting.
Real-world example
Retail Brand vs. category
When you can show that Care drives real revenue impact and has the data to back up where to invest next, you’re not debating brand versus performance anymore. You’re just talking about growth.
Andrea Bendzick
CEO, Wpromote x Giant Spoon
When you can show that Care drives real revenue impact and has the data to back up where to invest next, you’re not debating brand versus performance anymore. You’re just talking about growth.
Andrea Bendzick
CEO, Wpromote x Giant Spoon
A score without a system is just a number.
Your Care Score lives inside Polaris IQ, where it connects directly to the media, creative, and measurement decisions that move your score.
Your Care Dashboard Shows You:
- Your scores across Know, Like, and Care
- Your category benchmark
- The revenue value of closing the gap
- Your recommended next move