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Posts Tagged ‘sem’
SES San Jose Recap
Emin | August 17th, 2009
If we were to assign a theme to Search Engine Strategies in San Jose, it was quality over quantity. Although there was a 50% decline in attendees, the Wpromote crew got to meet many up-and-coming online businesses looking to take advantage of search marketing . Our main purpose for this show was to meet firms just like this and let them learn about our approach towards search. Before I begin to write about the event, we would like to thank all the firms and individuals that stopped by our booth to inquire for information, and for those who won our fortune cookie prize (we hope you weren’t behind the wheel minutes later). Going into its 11th year, SES San Jose featured over 150 speakers on topics such as SEO, link building strategies, PPC management, local marketing, mobile marketing, and social media optimization. With over 100 companies, SES San Jose provided a pleat of information for many online marketers and online businesses. Despite the economic downturn and a decrease in attendees, reading blogs or websites that talk about search marketing would not have cut it this time around. All the companies that stopped by the Wpromote booth received an onsite audit of their website. Our team showed all the firms what improvements could be made and how Wpromote could help them boost their presence online. The biggest buzz at SES San Jose seemed to be about social media optimization. Everyone was curious to know whether social media would produce qualitative links Continue reading…
Tags: PPC, PPC Management, sem, SEO, ses, ses san jose, Social Media, Wpromote
Posted in Wpromote | 4 Comments
Tues News: 7/14 (Abbreviated Edition)
Michael Block | July 14th, 2009
Sorry, folks, I don’t have much time today for a good Tues News, so I thought I make up for the lack of analysis, theme and picture from homestarrunner.com and give you not three but FOUR amazing links, today. Just because today has been a busy day here at the Wpromote office doesn’t mean that amazing things aren’t happening in the world of search marketing. Let’s get going! SEM Showing Signs of Life: The economy is giving everyone a very difficult time and the search marketing industry is no exception. However, there may be a silver lining. According to MediaPost, “The data shows that overall spend declined by 21% from the prior year. But this quarter’s decline demonstrates a slight improvement, compared with the first quarter’s 23% drop in advertising spend.” Don’t be left behind; get your SEM dollars ready, people! [MediaPost] Google vs. Microsoft: What You Need to Know: We talk a lot about Google, Microsoft, AdWords, Bing, Brin & Page, Ballmer, etc. but if you’re new to search marketing, it may all sound a bit like mumbo-jumbo. This article goes over the basics and analyzes the current situation and possible future outcomes with regards to this clash of the titans! [Wired.com] Facebook Employees Get Rich!: We’ve all heard this before but, this time, it appears to be true. Facebook has found an investor in the form of Digital Sky Technologies. Looks like employees might actually get a chance to cash out. The big question, as always, is: “Is Continue reading…
Tags: adwords, Bing, facebook, Google, Internet News, Microsoft, search marketing, sem
Posted in Tues News | 3 Comments
Tues News: 3/24
Michael Block | March 24th, 2009
I wanted to focus on the downturn in Internet advertising revenues overall, focusing specifically on different opinions explaining the trend of what seems to be, at best, a sign of the tough economic times and, at worst, a harbinger of the end of online marketing as we know it.
Tags: danny sullivan, economy, eric clemons, Google, search marketing, sem, Tues News, Twitter
Posted in Tues News | 2 Comments
Client Profile – YourFleece.com
Alison Quinn | February 26th, 2009
There is probably no better company to go to when you need fleece than YourFleece.com. Wpromote has had the wonderful opportunity to work with Your Fleece since July of 2008. Over the past year, we have helped Your Fleece become the go-to place for fleece fabrics of all kinds. They offer a wide variety of fleece fabric, including licensed fleece fabric, discount fleece fabric and almost any pattern or color you can imagine. The best part about Your Fleece is the fact that their fleece materials consist of the highest quality possible at the lowest prices imaginable. On their website you have the option of ordering fleece fabric by the yard or buying it in bulk. Either way you go, you won’t find a better deal than buying from Your Fleece. True to their motto, “It’s not just fleece, it’s Your Fleece.” Your Fleece also stands out from the rest of the competition because of their matchless customer service. They take great pride in the satisfaction of their customers and do everything within their power to make every client a happy client. One client even raved, “This seller is amazing. They have been so responsive and nice, never leaving me hanging, and are even taking a loss to provide excellent customer service. I would recommend them highly to anyone and plan to buy from them anytime I can!” As a client of Wpromote for the last year, Your Fleece has exceeded all of our expectations. Initially, Your Fleece signed up Continue reading…
Tags: Google, search engine rankings, sem, Wpromote
Posted in Client Profile, Internet News | 2 Comments
Trade Show Season Has Begun!
Jamie Lane | February 16th, 2009
Wpromote made their first appearance at SMX West last week in Santa Clara, CA. This conference is one of the fastest growing and most respected in the search marketing industry. We were both an exhibitor and a presenter at the show and found it to be highly beneficial as a learning experience, way to promote the Wpromote brand as well as network with potential clients and partners. SMX West was a great start to our goal: “see and be seen (and heard)” as Amanda mentioned in her previous 5 Things Wpromote Will Do In 2009 blog. At this show we noticed a couple of things…First, there are a lot of 2nd and 3rd tier search engines that that would like nothing more than to convince a leading SEM company like Wpromote to partner with them. Second, the SMX theater presentations are great! They are packed with cutting-edge topics, dynamic speakers and inquisitive minds. There is a lot of info in each short session and if you didn’t get a chance to attend the theater presentations or haven’t made it to an SMX conference yet we highly recommend you do so. Lastly, SMX serves their “All-Access Pass” attendees a TON of food. Not always great food, but a lot of it! The cheese and crackers breaks are always the best! There were a few companies exhibiting and attending SMX West that really caught our attention. Kenshoo is one of them! Kenshoo is an end-to-end SEM platform for campaign management. They make Continue reading…
Tags: PPC Management, sem, SES NY, SMX West, Trade Show, Wpromote
Posted in Business, Internet News, PPC, Wpromote | 4 Comments
4 Things You Can Do With Google Analytics
Amanda Moshier | February 9th, 2009
Last Friday I attended the first session of WproUniversity, a series of educational seminars given by Wpro staff to keep our team abreast of all the latest in SEM. The topic was Google Analytics (GA) (not exactly new but highly relevant nonetheless) and it was hosted by our knowledgeable President and CEO, Mike Mothner. While I’m not sure I understood all the points discussed, I did manage to come away with a few nuggets of practical advice and a topical understanding of how GA can be used to gain insight into the effectiveness of your advertising campaigns, content, and website design. Let’s take a look at 4 things you can do with GA to improve your bottom line. 1 – Determine the value of different sources of website traffic Using GA you can identify exactly how users are getting to your website. The GA interface divides traffic into 3 main categories: “direct” (type-in URL, bookmark, non-web link, etc.), “search engines”, and “referrer” (from another website, etc.), but the reporting is not limited to these categories alone. Within these 3 categories you can identify sources of traffic as generated by an email campaign or newsletter mailing, for example. The way this is done is a bit more technical than I intend to get in this post but the upshot is GA lets you determine the value of your marketing in terms of web traffic (and corresponding actions taken by visitors) by tagging links and creating unique URLs to be used in Continue reading…
Tags: adwords, adwords optimization, content value, google analytics, Online Advertising, PPC, ROI, sem, web traffic, website design, WproUniversity, Yahoo!
Posted in Business, Google, Internet News, Technology, Wpromote | 5 Comments
