Government Services
Proprietary data, global reach and complete accountability for federal, state & global government agencies.
Learn More
Posts Tagged ‘at&t’
Tues News: 3/2 (Win Some, Lose Some Edition)
Michael Block | March 2nd, 2010
“Sometimes you win. Sometimes you tie. You almost, almost, almost never lose.” –Will Ferrel,”Bat Fight” 2009 Oh, Will Ferrel, truer words have probably been spoken many, many times before. However, Will isn’t completely wrong, either. As it stands, this quotation is not only accurate as it applies to bat fights; it’s also pretty accurate as it applies to Google. Think about it: lots of victories, a couple of washes and the occasional failure. In this edition of the Tues News, we’ll take a look at a recent Google win, a recent loss and an upcoming venture that could go either way. Let’s get going! Google scoring another victory isn’t particularly newsworthy, however, in the area of patent law, every win is potentially huge. This week, Google was finally awarded a patent for location-based advertising. I know what you’re thinking: “Hey, isn’t that patent incredibly broad?” Answer: yup! I’m not sure whether this will make Google’s purchase of AdMob the smartest move since they bought Urchin but it certainly seems like a possibility. Could Google use this patent to go after Yahoo Search Marketing and MSN adCenter? Could they wield this as a weapon against Apple in the mobile game? We’ll certainly find out but, either way, this is an epic win for an already phenomenally successful company. [MarketingPilgrim] When I was a kid and my Little League team lost, my dad would remind me, “You can’t win ‘em all.” Then I would go play Tecmo Super Bowl on Nintendo, beat Continue reading…
Tags: at&t, click to call, Google, mobile advertising, search marketing, Yahoo!
Posted in Tues News | 2 Comments
