Government Services
Proprietary data, global reach and complete accountability for federal, state & global government agencies.
Learn More
Posts Tagged ‘adwords’
How To Improve Your Google Quality Score
Kristy daniel | December 21st, 2011
The popularity of Google as an internet search tool is so pervasive that in 2006, the verb ‘to Google’ was added to the Oxford English Dictionary. In the following years, Google’s hegemony over the world of search has persisted. But Google is more than just a search engine – it’s also the force behind AdWords, a powerful tool for businesses looking to advertise goods and services to Google search users. Because Google Quality Score is one of the leading indicators of an ad’s performance under AdWords, we’ll use this article to explore the ways you can improve your Google Quality Score and attract more business in the process. How are ads triggered, and what determines their placement? First, a quick recap of the basics of AdWords: When web users search for something on Google, their search results are accompanied by a series of advertisements on the top, right and sometimes bottom side of the page. These ads are populated with keywords related to the web user’s search terms, so that only ads relevant to the user’s search appear on screen. Over the years, factors that determine ad rank have changed. Previously, the most coveted ad positions simply went to the highest bidder for a given keyword. Today bidding still plays a role, but ad position and cost-per-click are determined in much larger part by the Google Quality Score, which evaluates ads on a broader and more complex set of criteria to provide better results for viewers. Things like keyword clickthrough Continue reading…
Tues News: 7/14 (Abbreviated Edition)
Michael Block | July 14th, 2009
Sorry, folks, I don’t have much time today for a good Tues News, so I thought I make up for the lack of analysis, theme and picture from homestarrunner.com and give you not three but FOUR amazing links, today. Just because today has been a busy day here at the Wpromote office doesn’t mean that amazing things aren’t happening in the world of search marketing. Let’s get going! SEM Showing Signs of Life: The economy is giving everyone a very difficult time and the search marketing industry is no exception. However, there may be a silver lining. According to MediaPost, “The data shows that overall spend declined by 21% from the prior year. But this quarter’s decline demonstrates a slight improvement, compared with the first quarter’s 23% drop in advertising spend.” Don’t be left behind; get your SEM dollars ready, people! [MediaPost] Google vs. Microsoft: What You Need to Know: We talk a lot about Google, Microsoft, AdWords, Bing, Brin & Page, Ballmer, etc. but if you’re new to search marketing, it may all sound a bit like mumbo-jumbo. This article goes over the basics and analyzes the current situation and possible future outcomes with regards to this clash of the titans! [Wired.com] Facebook Employees Get Rich!: We’ve all heard this before but, this time, it appears to be true. Facebook has found an investor in the form of Digital Sky Technologies. Looks like employees might actually get a chance to cash out. The big question, as always, is: “Is Continue reading…
Tags: adwords, Bing, facebook, Google, Internet News, Microsoft, search marketing, sem
Posted in Tues News | 3 Comments
4 Things You Can Do With Google Analytics
Amanda Moshier | February 9th, 2009
Last Friday I attended the first session of WproUniversity, a series of educational seminars given by Wpro staff to keep our team abreast of all the latest in SEM. The topic was Google Analytics (GA) (not exactly new but highly relevant nonetheless) and it was hosted by our knowledgeable President and CEO, Mike Mothner. While I’m not sure I understood all the points discussed, I did manage to come away with a few nuggets of practical advice and a topical understanding of how GA can be used to gain insight into the effectiveness of your advertising campaigns, content, and website design. Let’s take a look at 4 things you can do with GA to improve your bottom line. 1 – Determine the value of different sources of website traffic Using GA you can identify exactly how users are getting to your website. The GA interface divides traffic into 3 main categories: “direct” (type-in URL, bookmark, non-web link, etc.), “search engines”, and “referrer” (from another website, etc.), but the reporting is not limited to these categories alone. Within these 3 categories you can identify sources of traffic as generated by an email campaign or newsletter mailing, for example. The way this is done is a bit more technical than I intend to get in this post but the upshot is GA lets you determine the value of your marketing in terms of web traffic (and corresponding actions taken by visitors) by tagging links and creating unique URLs to be used in Continue reading…
Tags: adwords, adwords optimization, content value, google analytics, Online Advertising, PPC, ROI, sem, web traffic, website design, WproUniversity, Yahoo!
Posted in Business, Google, Internet News, Technology, Wpromote | 5 Comments
Vlog Episode 9
Amir Shoucri | January 8th, 2009
Way back in 2008, our viral team, along with Mothner, attended a film shoot at scenic Quixote Studios near Burbank. Our client produced a short PSA dramatizing the effects of an impending SAG strike, and encouraging members to avoid bringing the industry to a standstill. A couple of our own driven performers ended up being featured (quite prominently, in fact) in the video. Here’s a special behind-the-scenes look at their moment of glory: And here’s the Save The Biz video. You can check out the website at www.savethebiz.org. Save this Post!
Tags: adwords, blog, Google, james cromwell, microsoft adcenter, PPC, PPC Management, SAG strike, save the biz, Search Engine Marketing, sem, SEO, vblog, Video Blog, viral, vlog, Wpromote, wpromote.com, Yahoo!
Posted in Video Blog | No Comments
