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Archive for the ‘PPC’ Category
How To Increase Your Clickthrough Rate (CTR) For PPC
Kristy Hessman | January 19th, 2012
It’s a brand new year and if one of your New Year’s resolutions is to whip your online advertising presence into buns of steel-like shape, you’ve come to the right place. Wpromote will be here all year long dishing out valuable, free tips of the trade to help you get your online marketing strategy ripped. 2012 is already ticking by, so let’s get started. In this article, we’ll talk about different ways to improve your PPC Clickthrough Rate (CTR). CTR refers to the number of people who click on your ad out of the overall number of people who view your ad (CTR = Clicks/Impressions x 100). This rate gives advertisers an idea of the effectiveness of a particular ad. So, What is a Good CTR Score? What is considered a “good” CTR will vary widely across industries, keywords and campaigns. This question does not have a simple nor exact number. We’ve seen CTR’s range from below 1% up to 30% and higher. Rather than fixating on finding this “good” CTR score, it is more important to find out what CTR you need in order to have a profitable campaign. If you determine the ROI you can earn from each click, then you can work backwards to find what CTR’s you will need in order to achieve profitability. What Affects Your CTR? Before getting to the tips, let’s talk about some of the factors that affect CTR. There are several factors that can contribute to your CTR; things like how Continue reading…
How To Craft The Right Message
Marcy Zuendel | May 10th, 2011
Part 6 of the 6 Strategies For Superior SEM Results prezi covers ways to craft the right message for your audience through consistent messaging. This segment will show you how to use what users are telling you, by how they are searching and arriving to your website, to customize the experience for them and ultimately increase your conversions. Ideally we would tailor our sales pitch to be custom for each visitor to our website. Placing different user types into segments or buckets can dramatically increase results. You should make sure your messaging is consistent from search query, to ad text, to landing page they are directed to. Also, if they ask for a coupon or review, take them to a page that gives them exactly that. It seems simple but we often find that accounts are not doing this and making this adjustment can dramatically improve results. Save this Post!
How To Improve Your Adwords Quality Score
Marcy Zuendel | April 26th, 2011
Part 4 of the 6 Strategies For Superior SEM Results prezi covers quality score, a measure used by search engines to assess the relevance and quality of your ads and determine your ad rank and cost per click. This segment outlines the contributing factors of your quality score and ways to improve them, ultimately helping you to increase the ranking and lower the CPC for your ads. Over the years the way search engines determine ad rank for a campaign has changed. Currently the equation used is maximum bid times quality score. High quality score increases ad rankings and lowers the amount you need to pay per click to rank well. A user could be willing to spend a lot of money for their campaign, but if their quality score is low they will not rank high on the SERP (search engine results page). What factors go into determining a quality score? Keyword CTR Ad CTR Account CTR Historical CTR of Display URLs Quality of the Landing Page To improve your quality score you should increase the depth of your website, add more unique content, include awards and security logos, and use tightly focused ad groups in your campaign. Stay tuned for next Tuesday’s post, Part 5 of 6 – SEO vs Sales: The Battle of Content. Save this Post!
How To Increase Conversion Rates Through Testing
Marcy Zuendel | April 5th, 2011
Wpromote’s latest panel was a huge success at SES (Search Engine Strategies) New York — not one empty seat in the house! Speakers Michael Mothner, Founder & CEO of Wpromote, and Michael Stone, VP of Sales & Strategy, did exactly what they set out to do; share their ‘Secret Sauce’ to achieving superior SEM results. From testing, to Facebook advertising, to crafting the right message, The 6 strategies For Superior SEM Results prezi provided great examples and client case studies that explicitly portrayed easy ways to start improving one’s online marketing efforts. Attendees left with actionable tips that could be immediately implemented into their campaigns and also some delicious Gummi Hamburgers, symbolizing Wpromote’s ‘Secret Sauce’ of course. After great feedback and many requests, we decided we would break this prezi down into 6 sections and share it with those who were not fortunate enough to attend the conference. So without further ado, here is part 1. 1.) Always Test Everything. Too often websites are created and never properly tested. Through continuous testing, we have learned that even small changes can yield enormous impact, and as such is an integral and ongoing component to even the highest performing online campaigns. There are a plethora of tools out there that will make the testing process as painless as possible; we recommend Optimizely, Google Website Optimizer, and Adobe Test Target. A few of the elements we suggest testing are: Headlines Images Forms Buttons Calls To Action Stayed tuned until next Tuesday for Part Continue reading…
Tags: Conversion optimization, google website optimizer, landing page testing, SES New York
Posted in Online Advertising, PPC | 1 Comment
Austin, TX – March 7-9th, 2011: Takeaways From Pubcon South 2011
KRONiS | March 14th, 2011
As the Farmer’s Update / Panda Update became a huge issue of discussion for both the SMX San Jose conference (also happening March 7-9th, 2011) and Pubcon South 2011. As all of this took place from March 7-10th, 2011, I thought we should address the Farmer’s update fallout first and get it out of the way to move on to other interesting topics! Here’s all the Farmer’s update information you need in one spot. summarized: Farmer’s Update / Panda Update: This update was initially called the Farmer’s update by Danny Sullivan and it’s now been revealed the internal name at Google was the Panda update. (Source Distilled’s Tom Critchlow). This next link is a great read / exercise for website owners with access to their analytics accounts who are concerned that they may have been directly affected by this update or would like to know how to check if they have. You’ll find a ‘step by step’ walkthrough of how to do this. (Written by SEOMoz’s Rand Fishkin click the image to read the post) (Source: http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers) Points Of Interest: Pages With Substantial low quality can cause the rankings for an ENTIRE site to decline (even if it has OTHER very high quality pages) Best Practice Is To Re-Evaluate Your Site & Look For Poor Quality Pages (e.g. anything that is not useful, poorly written, non-unique, or thin) and remove them Pay attention (finally) to the overall ‘user experience’, design and site ‘usability’. Be sure not to have an overly Continue reading…
Tags: 2011, austin, austin tx, pubcon, pubcon 2011, pubcon south, pubcon south 2011, pubcon texas, search engine marketing conference, search engine optimization, sxsw, texas
Posted in Conference Recaps, Internet News, Online Advertising, PPC, SEO, SEOAudit, Social Media, Trade Show Recaps | No Comments
4 Essential Research Tips On Keywords For SEO And PPC
ericsiu | February 17th, 2011
When you’re optimizing for your SEO campaign (or PPC campaign), keyword research should be one of the top priorities to take care of before embarking on your quest for niche domination. Not doing proper keyword research can make or break your campaign. What if that keyword you thought was getting 500,000 searches a month was only getting 1,000 searches a month – would you go back to the drawing board? Keyword research will clear up issues like these and paint a much clearer picture for you. If you aren’t exactly sure what keyword research is, the folks from Market Samurai do a fantastic job of explaining Keyword research. Here are four tips on doing keyword research: 1. Top 10 Competition on Google SERPs The top 10 competitors will often give you a true idea of just how competitive a niche is. Pay attention to how many links a particular page is receiving and how authoritative a page is (PageRank). You can see in the following image that the top 10 for the keyword ‘credit card’ is very fortified with highly authoritative pages and an abundance of links going to each page. (I’m using SEOQuake to give me the statistics below each result.) You’ll have a very tough time cracking the competition here just looking at the PR and the number of backlinks. Also, take a look at what types of pages are on the first page. If it is filled with EzineArticles and other article directories, it means the top Continue reading…
