When you’re paying to run ads online, you want to get the most for your money. That’s why it’s important to understand how to use your keywords effectively. And that means knowing the difference between keyword matching options and in which instances you should be using each of them. When you set up a campaign in Google AdWords, you have the choice between using broad match, phrase match or exact match for your keywords. In most cases, the broader the match, the more traffic potential. At the same time, using exact match may result in more relevant searches. So, what are the differences between match types? And which one should you be using? Broad Match Broad match is the default option in Adwords. Using broad match means that your ads will show up whenever someone types something into Google that includes your keywords and even when they type in words … Continue reading
It’s a brand new year and if one of your New Year’s resolutions is to whip your online advertising presence into buns of steel-like shape, you’ve come to the right place. Wpromote will be here all year long dishing out valuable, free tips of the trade to help you get your online marketing strategy ripped. 2012 is already ticking by, so let’s get started. In this article, we’ll talk about different ways to improve your PPC Clickthrough Rate (CTR). CTR refers to the number of people who click on your ad out of the overall number of people who view your ad (CTR = Clicks/Impressions x 100). This rate gives advertisers an idea of the effectiveness of a particular ad. So, What is a Good CTR Score? What is considered a “good” CTR will vary widely across industries, keywords and campaigns. This question does not have a simple nor exact … Continue reading
Part 6 of the 6 Strategies For Superior SEM Results prezi covers ways to craft the right message for your audience through consistent messaging. This segment will show you how to use what users are telling you, by how they are searching and arriving to your website, to customize the experience for them and ultimately increase your conversions. Ideally we would tailor our sales pitch to be custom for each visitor to our website. Placing different user types into segments or buckets can dramatically increase results. You should make sure your messaging is consistent from search query, to ad text, to landing page they are directed to. Also, if they ask for a coupon or review, take them to a page that gives them exactly that. It seems simple but we often find that accounts are not doing this and making this adjustment can dramatically improve results.
Part 4 of the 6 Strategies For Superior SEM Results prezi covers quality score, a measure used by search engines to assess the relevance and quality of your ads and determine your ad rank and cost per click. This segment outlines the contributing factors of your quality score and ways to improve them, ultimately helping you to increase the ranking and lower the CPC for your ads. Over the years the way search engines determine ad rank for a campaign has changed. Currently the equation used is maximum bid times quality score. High quality score increases ad rankings and lowers the amount you need to pay per click to rank well. A user could be willing to spend a lot of money for their campaign, but if their quality score is low they will not rank high on the SERP (search engine results page). What factors go into determining a … Continue reading
Wpromote’s latest panel was a huge success at SES (Search Engine Strategies) New York — not one empty seat in the house! Speakers Michael Mothner, Founder & CEO of Wpromote, and Michael Stone, VP of Sales & Strategy, did exactly what they set out to do; share their ‘Secret Sauce’ to achieving superior SEM results. From testing, to Facebook advertising, to crafting the right message, The 6 strategies For Superior SEM Results prezi provided great examples and client case studies that explicitly portrayed easy ways to start improving one’s online marketing efforts. Attendees left with actionable tips that could be immediately implemented into their campaigns and also some delicious Gummi Hamburgers, symbolizing Wpromote’s ‘Secret Sauce’ of course. After great feedback and many requests, we decided we would break this prezi down into 6 sections and share it with those who were not fortunate enough to attend the conference. So without … Continue reading
As the Farmer’s Update / Panda Update became a huge issue of discussion for both the SMX San Jose conference (also happening March 7-9th, 2011) and Pubcon South 2011. As all of this took place from March 7-10th, 2011, I thought we should address the Farmer’s update fallout first and get it out of the way to move on to other interesting topics! Here’s all the Farmer’s update information you need in one spot. summarized: Farmer’s Update / Panda Update: This update was initially called the Farmer’s update by Danny Sullivan and it’s now been revealed the internal name at Google was the Panda update. (Source Distilled’s Tom Critchlow). This next link is a great read / exercise for website owners with access to their analytics accounts who are concerned that they may have been directly affected by this update or would like to know how to check if they … Continue reading