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White Papers By Wpromote

At Wpromote we pride ourselves in educating our potential clients, existing clients, and industry enthusiasts on all things related to online marketing. Our white papers will teach you about the different avenues of online marketing, give you must-know tips and tricks of the trade, and ultimately lead you down the path to advertising success.

  • How Financial Literacy Content Can Translate Into Profits

    Released November 2018

    Financial literacy content can be key to earning customer loyalty and driving business growth. Learn how to empower your customers with educational content today!

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  • Scrappy Strategies For The Holiday Season

    Released October 2018

    Are your holiday marketing strategies not yielding the return you had anticipated? Download this white paper and get scrappy digital marketing saves to drive Q4 success.

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  • Smart Marketing Tactics That Captivate & Convert Mobile Users

    Released October 2018

    As more and more consumers demand their financial solutions on-the-go, financial services marketers are finding increasing success in bringing their businesses mobile. Here are 14 smart marketing tactics you can make today to capture lucrative mobile audiences.

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  • Financial Services Marketing: Common Dilemmas And How To Solve Them

    Released October 2018

    Wpromote’s team of financial services experts are well-versed in the snags that may slow down your business, and know exactly how to turn troubles into triumphs. This white paper will hand you the keys to solving some of the most common difficulties in finserv marketing so that your business can come out on top.

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  • Is Amazon Right For My Business?

    Released October 2018

    In today’s increasingly crowded and competitive digital marketplace, Amazon has become too big a force to ignore. In this instructional white paper, get an insider’s view into making the most of Amazon’s offerings and putting your business in a ‘Prime’ position to succeed!

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  • Navigating The Search Results Page For Travel Companies

    Released October 2018

    From Google Hotel Price Ads to the impact of OTAs, search continues to evolve for the hospitality industry. These changes affect your results - and they should affect your strategy too. Stay competitive by utilizing the right strategies for your company.

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  • Think You Can Write An RFP? Think Again.

    Released September 2018

    A well-written RFP will cut out all the fluff questions to get to the heart of your brand. This guide will teach you everything you need to know, from where to begin to the questions you didn’t even realize you should be asking. Get the scoop today!

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  • 100 Days Of Holiday Calendar 2018

    Released September 2018

    The holidays are a crucial time for retail success, but from Thanksgiving play rehearsals to finding that perfect ugly sweater for the big party, the season can be hectic. Don’t let the weeks slip away and hinder your digital marketing plan.

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  • How Banks Can Drive Conversions On Social Media

    Released August 2018

    If you are a bank marketer, it is important to understand all the ways you can use social media to your advantage. Whether it’s to infuse your financial institution with personality, fuel conversations about your brand, or increase loan applications and deposits, social media can be an integral part in your growth strategy.

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  • Winning Q4: Preparing For Holiday 2018

    Released August 2018

    This holiday season, enjoy your hot chocolate without worrying about your digital performance. When your campaigns are built for the latest digital trends and incorporate strategies that are ahead of the curve, you can rest easy and sip away.

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  • Digital Marketing Strategies For Credit Unions

    Released August 2018

    If you are a credit union marketer, you have a wealth of digital marketing strategies available that can help you tap into your new audiences and set your financial institution apart from banks and your credit union competition.

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  • A Sound Investment: 4 Digital Strategies For Financial Services Marketing

    Released August 2018

    Use these Financial Services strategies to distinguish yourself from competitors and generate real digital marketing results.

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  • 2018 Holiday Planning Benchmark Report: See Where You Stand And Learn How To Improve

    Released August 2018

    We’re releasing this report to provide key insights into one of the most crucial times in Ecommerce: the holiday season. See how your performance stacks up and set informed goals for Q4.

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  • Why Influencer Marketing Is A Perfect Match For The Hospitality Industry

    Released August 2018

    Influencer marketing has rapidly become a legitimate marketing strategy and a real opportunity for hospitality marketers. But as a still-developing strategy, many marketers don’t have reliable “best practices” or know the lay of the digital land. In this piece, we’ll show you both why you need to use influencer marketing, as well as how to do so effectively. You’ll learn how to turn the latest marketing trend into tangible engagement and conversions.

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  • Digital Intelligence: The Future Of Smart Marketing

    Released August 2018

    Digital intelligence (DI) is transforming the digital landscape. Learn the three main pillars of DI and how smart marketers are using an improved understanding of the consumer journey to deliver exciting results.

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  • Your First-Class Digital Marketing Strategy For Hospitality & Travel

    Released July 2018

    Hospitality & Travel companies have a unique position in the online market — get a digital strategy to match.

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  • Telling Your Brand's Story: Video For Hospitality Marketers

    Released July 2018

    We’ve all heard the advice to “show, not tell” but that can be difficult to execute in digital marketing. One of the best ways to showcase your brand is through video. By focusing on creating quality content that your audience will love, you can tell your brand’s story and see digital results. Learn how to set up your video strategy for success in this white paper.

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  • B2B Trends To Watch Out For In 2018

    Released May 2018

    In this white paper, we’ll do a deep dive into the top four B2B digital marketing trends of 2018, what they mean for your business, and why you need to invest to outsmart the competition.

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  • Customer Modeling: The Future Of Digital Intelligence

    Released April 2018

    As digital marketing tools grow ever more sophisticated, so too must marketers familiarize themselves with all the latest tools and tricks to stay ahead of the competition.

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  • What Facebook's Data Changes Mean For Your Digital Strategy

    Released April 2018

    See the 3 major ways the platform is changing and learn how to successfully adapt.

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  • Looking At The Numbers | How To Calculate & Leverage LTV

    Released April 2018

    In this white paper, you’ll learn how to collect data to produce accurate results, avoid common calculation pitfalls, adjust strategy based on customer groups, and learn the importance of understanding lifetime value (LTV).

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  • Leveraging LTV Before Your Competition Beats You To It

    Released March 2018

    The future of digital marketing is lifetime value. In this white paper, find the actionable strategies you need to stop losing money and leverage LTV to crush your competition.

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  • Why Profit-Driven Marketing Will Be Even More Critical In 2018

    Released February 2018

    In this white paper, you will learn how to leverage LTV and volume across all digital channels to drive efficiency and profit.

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  • Get Your CFO's Stamp Of Approval

    Released February 2018

    Your marketing is an investment, and when you focus on maximizing profit to make more efficient decisions you’ll both get a better return and speak the language CFOs love.

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  • Holiday Marketing Strategies That Paid Off

    Released January 2018

    In this white paper we’ll take you through the strategies that our clients used on their road to success, and these immediately actionable tips and tactics can transform your business in 2018 and beyond.

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  • Building Brand Loyalty Out Of Holiday Success

    Released December 2017

    Check out this white paper to discover post-holiday digital marketing strategies to kickstart your new year.

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  • Don’t Plan Your 2018 Budget Without These 5 Key Tactics

    Released December 2017

    If you want to succeed in 2018, then you need a budget plan that will avoid the most common digital marketing pitfalls. This white paper will teach you how to invest your resources so you reap rewards all year long!

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  • 2017 State Of B2B Digital Marketing

    Released November 2017

    How are B2B marketers assigning attribution? What are the channels they find most critical to their success? We asked those questions and more in our 2017 State of B2B Digital Marketing white paper. Download now to see current trends!

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  • How To Win The Only Metric That Matters: A B2B Guide To Profit Driven Digital Marketing

    Released October 2017

    With an immense amount of information available at our fingertips, deriving meaningful insights can often become overwhelming. In this eBook, we’ll explore how marketers and industry leaders tackle the problem and offer some profit-driving strategies for your team.

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  • 2017 Holiday Digital Marketing Guide

    Released September 2017

    For businesses across all imaginable verticals, the holidays are the most important time of the year. This white paper will help you get into the spirit of the season and guide you through the 100 days of holiday!

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  • 10 Future Proof Mobile Strategies

    Released September 2017

    It's no secret that mobile is on the rise, rapidly becoming the most ubiquitous way for all users to access the Internet, growing to more than 50% of traffic when it comes to Ecommerce. This white paper will provide strategies your business can incorporate to be mobile-friendly and ready.

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  • 100 Days Of Holiday Calendar

    Released September 2017

    This is the ultimate roadmap for your holiday digital marketing strategy, including day-by-day details of top spending days, campaign launch dates across all channels, content deadlines, and more. You’ll have everything you need to win this year’s holiday season.

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  • Back-To-School Season Shopping Trends 2017

    Released August 2017

    With the dog days of summer upon us, parents and retailers alike are preparing themselves for the nation's second-largest spending holiday: Back-To-School!

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  • Pre-Holiday Marketing Checklist

    Released August 2017

    Make sure you are ready to take on the holiday season by reviewing and implementing the items on our Pre-Holiday Checklist!

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  • What’s Working & What’s Not In 2017

    Released April 2017

    If you’re not utilizing winning strategies like dynamic localization of messaging or real-time content, then you’re already two steps behind your competition. Download this white paper and learn what you should and shouldn’t be doing in 2017.

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  • Facebook Ad Superlatives: Trends To Look Out For

    Released January 2017

    In this report, we analyze Facebook Advertising campaigns of our top ten Ecommerce clients. Download now to gain insight into effectively and efficiently advertising on one of the most prominent social media platforms.

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  • 8 Email Marketing Tips That Will Transform Your ROI

    Released March 2016

    If you want to take full advantage of the power of email marketing, then you need to know all the latest tactics that will propel you past your competitors. Check out these 8 tips to really power up your campaigns and boost your ROI!

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  • Ultimate Guide To Social Advertising

    Released January 2016

    Download our Ultimate Guide to Social Advertising to learn the way to make Facebook and Instagram your top-producing channels, bringing in significant ROI and brand staying power.

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  • 6 Easy Steps To Improve Your Online Reputation

    Released October 2015

    84% of consumers trust online reviews as much as personal recommendations. Thus, it is extremely important to have a managed, positive presence that demonstrates to potential customers why you are the best choice. This white paper will guide you through six steps that will show you how to improve your online reputation quickly and easily!

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  • Designing “The Perfect Email”

    Released July 2015

    This white paper will teach you everything you need to know about how to design the perfect email, from structure and content to coding and optimization.

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  • Winning The Back-To-School Race For Revenue

    Released July 2015

    Discover how to make the most of your back-to-school budget. Capitalize on your online marketing this fall with these immediately applicable tips and strategies.

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  • Link Penalty Playbook

    Released April 2015

    Read this playbook if you want to learn the secrets to avoiding Google's penalty box, preventing link penalties, and earning your way back into Google's good graces!

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  • Paid Search & SEO Integration

    Released January 2015

    In this white paper, learn how to get remarkable results from running paid and organic search within the same company. Generate visibility, share keywords and data, and capitalize on PR!

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