A Guide To Setting Up Dynamic Ads On Facebook

The Basics

Before getting into the setup process, it is important to understand the basic components of Facebook Dynamic Ads.

  • Product Catalog: The product catalog will act as your virtual database where your product feed will be stored on Facebook.
  • Product Feed: The product feed contains all of your products’ information from your website.
  • Product Set: A product set is a set of products within the product feed. The product sets can be filtered by availability, brand, category, product type, and price.

Now that we know the basic components of Facebook Dynamic Ads, let’s dive into the setup process!

Step 1 - Create, Install, & Test The Facebook Pixel

Go to your brand’s Business Settings menu and select Pixels.

If a pixel hasn’t been created before, click on the “Create a Pixel” button, confirm the pixel name, and click on the “Create Pixel” button.

Once the pixel has been created, click on the View Pixel Code icon to access your brand’s base code. A pop-up window will display your brand’s base code.

The base pixel code should be installed on every single page of your website. To test if your pixel is tracking successfully, download the Facebook Pixel Helper Google Chrome plug-in here. This plug-in will verify that your pixel is set up properly, or troubleshoot and debug any issues.

When you go to your brand’s website, a green checkmark will appear next to the PageView event code confirming everything is tracking successfully.

Step 2 - Create A Product Catalog

Go back to the Business Settings menu and select Product Catalogs. Follow the steps on the pop-up and create a product catalog.

Step 3 - Add A Product Feed To The Product Catalog

There are two ways to upload the Product feed into the Product Catalog:

  • One-time Upload: You can upload a .csv file with the following identifiers for each product:
    • Name
    • Description
    • Product ID
    • Category
    • Availability
    • Product URL
    • Image URL
  • Automated FTP Upload: This will allow your product feed to be refreshed daily. This is the long-term solution for efficiently running Dynamic Ads.

Step 4 - Filter Your Product Catalog Using Product Sets

Product sets will give you control over who you want to target with Dynamic Ads. The filters available to use are product availability, brand, category, product type, and price.

There are a couple things to remember when creating product sets:

  • You must be an admin of the product catalog and the Ad Account.
  • You cannot edit product sets. If you need to make any changes, you will have to delete the set and create a new one.
  • Don’t create product sets that are too small. This might cause delivery issues.

Step 5 - Set Up A Dynamic Ad Template & Start Running Your Campaigns!

Good job! You made it through the Dynamic Ad setup process, now it's time to make magic happen!

When you create a Dynamic Ad template, you can have it automatically be filled with a product from your catalog.

There are three fields where it will automatically populate: the message of your ad, the name of your ad, and the description of your ad.

Also, you will have the option to chose between a single-product or multi-product format.

Dynamic product ads are one of the easiest ad automations to set up for your Facebook campaigns. After you launch your campaigns, sit back, and watch the revenue start pouring in. However, don’t settle with that first campaign - continue to fill the funnel with your prospecting efforts and tweaking dynamic copy to get it right. If you think your business could use some social media advertising help, fill out the form below with your information!

written by: Carlos Martinez

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